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Successfully Listing Your Business in Google Local

One of the most obvious tactics for becoming successful, but one that is very often overlooked by many website owners, is getting listed in Google Local, also called Google Maps. It should not escape any business owner that optimizing your site for becoming visible in Google Local listings is going to improve your bottom line due simply to increased visibility. Follow these suggestions.

Step 1: Search For Similar Businesses

Google Local Listing 1

You need to conduct as many searches as possible relating to your particular business in your geographic area. For example, if you are operating a skin clinic specializing in Botox treatments in Hermosa Beach, California you may wish to perform searches that include:

• Hermosa Beach Botox
• Hermosa Beach Botox treatment

The idea here is to conduct a search that brings back results that are geographically specific for the type of business that you operate. The more searches you conduct with a geographic specific keyword entered in the search, the better the number of results you will receive.

Step 2: Identify Several Businesses that Consistently Get Top Rankings

Google Local Listing 2

The next step is to identify possibly a few dozen different businesses that consistently get the top rankings. In order to compile your information properly you can create a spreadsheet while performing the tracking of these results that you can expand later on in this process.

Step 3: Profile Each Business

Google Local Listing 3

The next thing you need to do is to go to the local profile for each of these businesses that appear on your Google results. Click on any of the links that offer reviews. You should receive a page that contains the business information along with the reviews and other data that Google has discovered about them.

Step 4: Check Out Additional Information on Each Business

Google Local Listing 4

The next step is to click on the link that reads “More about this Place.” This section outlining the business listing will show a lot of individual brief pieces of information like titles and URLs that Google has found to be relevant when examining this business.

Step 5: List Your Business

Google Local Listing 5

You need to go to these listing sources websites where you can add or update the information on your own website. You want every listing to perfectly match each other. This means everything should match right down to the suffix used for the phone number and even the format of your address. For example, it could be listed as 1200 E. 10th Street or 1200 East 10th Street or 1220 E 10th Street Suite 100 pr 1200 East 10th St #200. If each one shows even the smallest difference, your search engine ranking will be in trouble. Pay attention and be certain that the listing at every source is exactly the same.

Step 6: Repeat Step 4 & 5 for the “Reviews” and “User Content” Sections

Google Local Listing 6

Google Local Listing 7

One thing to remember is that your determination and avid attention will have a lot to do with your local ranking. Those individuals that are determined to find extra sources, which will earn your business a higher local search rank, can find them by reviewing the listings of your toughest competitors. Both the “reviews” section and “user content” section, which can be found in the Google Maps/Local business listings page, can also offer additional spots.

Finally, if you have considered using an automated system to help you along with the process, don’t. That’s right, DON’T. These automated systems often put your information in spots that it doesn’t belong, or cut portions of it off altogether. This is why it’s important that you take the time to devote to placing your listings yourself. If you do invest the time to place your listings correctly, you will reap the benefits from Google; earning higher rankings and a much better quality of traffic.

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Written by

Scott Gallagher is a founding faculty member of Local Marketing Source and owner of WON Marketing, Inc. For over 14 years Scott has provided consulting and online marketing services to hundreds of businesses.

One Comment Published

Howard Ralston / 11 March 2010 / Reply

Hi Scott,
Thanks for the tips. I have been looking at the competition in Google for a client but had not carried it as far as you recommend. I like the idea of tracking it in a spreadsheet as well. The last “More about this place” listing is for a press release site. Would you recommend this as an option for a service business such as a plumbing contractor?


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