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Folks, this is a no brainer.
If you own a local business, provide marketing for local businesses or are an Internet Marketer, you must check this out.
I’m offering FREE access to my Marketing Fundamentals Course. For Life!
*The results described are not typical and will vary based on a variety of factors
1. Marketing Concepts Primer Core marketing concepts and their descriptions that I feel are relevant concepts related to the content throughout the course. While there are many more concepts to consider, these four concepts are key to agency success.
2. Site Design Concepts and Online Campaigns This video is going to cover different philosophies that I have adopted over the years in regards to marketing and business. While there are different philosophies and mentalities towards increasing the bottom line, this is where certain principles and values that I stand by are brought into the Agency mix
3. Online Marketing Defined We are going to take online marketing principles and demonstrate how they apply to an offline business (brick-and-mortar company) to promote themselves online. We’ll also look at maintaining a reputation online.
4. Find Your Customer Segment This is one of my favorites. This video discusses strategies on defining your audience for both vertical niches and geo-located niches.
5. Driving Traffic Methods and ROI This video provides a high-level overview of the best strategies for a local business to expose themselves on the Internet. We cover search engines , e-mail marketing , search marketing including organic, PPC, and local and social media marketing.
6. Email Marketing Breakdown This video covers an overview of e-mail marketing. We’ll cover niche-based e-mail marketing, Geo-based e-mail marketing, campaign segmentation and blog content strategy.
7. Web Assets To Market This video covers the online properties and assets that local businesses or Internet marketing agencies will promote in order to achieve top rankings utilizing search engine optimization. These properties include websites, blogs, social media properties, news stories, videos, video profiles, articles, article profiles reviews and data providers.
8. Search Marketing Defined This video provides an overview of the search marketing strategies such as organic search results, paid results and local search results. We’ll also cover the importance of research and search marketing process.