Many local businesses are accustomed to building and using their own websites to advertise and sell products. Some local businesses are happy staying within their comfort zone and not expanding their search; choosing to only market local people within their niche. For those who wish to expand their leads past their own website, social networks […]
Successfully Listing Your Business in Google Local
One of the most obvious tactics for becoming successful, but one that is very often overlooked by many website owners, is getting listed in Google Local, also called Google Maps. It should not escape any business owner that optimizing your site for becoming visible in Google Local listings is going to improve your bottom line […]
Methods to Approach Local Business Owners
In a perfect world leads are coming to you, but for the first while you need to generate leads. Nobody likes cold calling, and besides, it’s not effective or a good use of your time. In this game, you need to build relationships and in order to do so, you need to offer value to […]
How to Sell SEO (Search Engine Optimization)
Selling Internet marketing services, or more specifically search engine optimization, to a local business becomes rather challenging if you don’t fully understand the system and procedures involved in order to accomplish this. Businesses buy for very different reasons than a consumer would. Consumers typically purchase from emotion, however a business rarely purchases out of emotion […]
Using the New Adwords Keyword Planner for Local SEO Keyword Research
Defining Small Business Service Areas for Local SEO
Ever wonder how the search engines select the most relevant businesses to display in the local business results? I do too and it turns out this is a huge challenge for the search engines. Even the big boys like Google, Yahoo and Bing are still trying to figure this one out. To date, a large […]
Google Mobile Coupons Just Announced For Local Businesses
Just announced, Google is now offering coupons from its local business listing service on mobile devices. Until now, coupons were only available from the desktop application of Google Search, and the coupons had to be delivered on printed paper. Whether it’s a mobile coupon or printed coupon you want for a local business, you need […]
Ten Tips for Building Your Business Squidoo Lens
In the marketing toolbox for local businesses, there are several options to help promote a local business using the Internet. We all know that social media is taking business by storm and search engines drive more traffic to a website than all other mediums combined. The following strategy takes the top two online methods to […]
How to Use YouTube to Grow Your Business
The best online marketers make use of a variety of tools available to them on the internet and this certainly includes YouTube, the world’s largest video sharing site. Video marketing has quickly proven itself as one of the most effective ways to market products online, as it brings both a visual and an interactive element […]
Selling Internet Marketing Services to Local Businesses Webinar
The “Selling Internet Marketing Services to Local Businesses” webinar is present by Local Marketing Source (LMS) Faculty member Scott Gallagher. This webinar is an overview of some of the best steps required to find and close the right local business leads for Internet marketing services. During this webinar Scott Gallagher will be covering some of […]
