Local search marketing is very often misunderstood and confused with online marketing for a small or local business. This isn’t the case. For starters, search marketing is the process of deploying marketing strategies that help create online transparency and exposure, in turn helping increase a business’ website to show up in the search engines. This […]
Citations are the New Link
When small businesses are looking for new ideas to create more traffic for their website, their marketing team is more likely to consider new methods of search engine optimization to make their website appear more often when certain phrases are punched into the search engines. This is not an uncommon small business marketing idea, and […]
Local Internet Marketing – 10 Tips to Market a Local Business Online
Marketing a local business, or small or medium sized business online isn’t as complicated or challenging as one might imagine. You might have been thinking about investing some money to promote your business online, have tried it and been stung or simply want to learn some techniques to apply yourself or build an agency offering […]
Local Business Center now Google Places
Announced on April 20th, 2010, Google has changed the name of their Local Business Center to Google places. This is merely a branding move in our opinion. We have seen evidence of Google expanding their search capabilities for local businesses since 2005 and the greatest changes happening in the last year. About year ago I […]
Targeted Email Marketing for Local Business
One of the most powerful marketing practices for a small business is email marketing. For many local businesses, this is a very cost efficient form of marketing that reaches a variety of clients not only in their local community, but across the Internet in the areas of their niche. There are a variety of small […]
Important On-The-Page Triggers for Results with Local Businesses on Google
I have seen time and time again that a website’s rankings take a significant jump by changing some of more important on-the-page factors. This applies to both the organic results and the local business results. Organic Local businesses definitely need to be working towards ranking on both the organic listings and the local business results. […]
Marketing Tips for Local Business
When a local business makes its appearance on the World Wide Web, it is crucial that they use professional Internet marketing practices to guarantee that they will achieve the most success when preparing themselves for endeavors on the Internet. Many businesses have found success on the Internet but few are willing to share what has […]
Marketing Ideas for Small Business
When a small business plans on beginning to market their business over the Internet, it can be very difficult finding what is necessary to create an effective marketing campaign for their business. A variety of places on the Internet specialize in Internet local marketing for communities, but it can still be tough to find what […]
Online Marketing Tools for Small Business
For many individuals, the presence of the Internet has made it possible for people to create their own business, along with being able to compete with larger companies who are within their niche. Probably the hardest tasks for these new companies are finding tools online that are designed for Internet marketing the small business. This […]
Website Conversion: Why is it Overlooked?
For all companies, it is an exciting day when their website makes its debut to the World Wide Web. Confidence is soaring as they wait with anticipation for leads to start appearing, but alas, a week may pass with few to no leads. Anger and frustration soon replace anticipation for this business as they try […]
