LMS Faculty member Scott Gallagher presents an update on Google+ Local and the recent changes made by Google to Google Places. What it means to SEO your local business with Google+. Google Plus Search Engine Optimization Video Scott was invited by Dan Thies from SEO Braintrust to provide his students with an update on the changes […]
Picking the Keywords for a Small Business
When you’re marketing a small business online, one of the most important steps that you take in putting together a marketing campaign will be choosing the right keywords. Small business search engine marketing is all about targeting the right keywords, because if you get that step right, you can help to bring in the right […]
Local Internet Marketing to be BIGGEST Trend in 2011
I’m writing this post while visiting my parent’s home in Canada for the Christmas holidays in 2010. While I’m reflecting on our accomplishments of 2010, our vision for 2011, the changes in 2010 and what the future might hold, I was surprised when my father picked up the phone book to find the phone number […]
Google Places Best Practices
Useful links related to using Google Places Google Places Link to Google Places account login page. Google Places User Guide Link to Google Places User Guide. Quality Guidelines Business listings in Google Places must have correct information about physical, local businesses, as they appear in the real world. Adhere to these guidelines for best results. […]
A Summary of Beginner Strategies for Driving Traffic to Small Business Websites
There are an almost limitless number of ways that you can drive traffic to a business website online. The problem is that it can be difficult for the beginner to know where to start. With so many options available to them, the beginning online marketer, without any real internet marketing training, can easily become overwhelmed […]
Email Marketing in Local Business
Any local business is going to have to turn to the internet in order to find ways to thrive today. However, when you’re trying to promote your new local business opportunity online, it can be very easy to become completely overwhelmed by all the options you have when it comes to how to go about […]
Is Google Really Calling Local Businesses?
You happen to receive a phone call from someone that identifies himself or herself as being a Google representative. Don’t jump to the conclusion that it’s a phone scam. It has been confirmed by Mike Blumenthal (of Google) that these phone calls are an element in Google’s venture to tidy up local business records and […]
Obtaining Customer Reviews on the Internet
When you’re selling products, whether only online, or in the real world, reviews are important. If you’re trying to sell SEO services for example, before anyone buys your service, one of the first things they are going to do is try and Google reviews for your particular service. This allows them to get firsthand information […]
How to Sell Internet Marketing
When you approach a business offering them local business marketing services, what do you think the first thing on their mind is? Believe it or not, it’s not always money. The first thing that most people want to know is just how much you can offer them in terms of knowledge and leverage against their […]
Citations are the New Link
When small businesses are looking for new ideas to create more traffic for their website, their marketing team is more likely to consider new methods of search engine optimization to make their website appear more often when certain phrases are punched into the search engines. This is not an uncommon small business marketing idea, and […]
