There are an almost limitless number of ways that you can drive traffic to a business website online. The problem is that it can be difficult for the beginner to know where to start. With so many options available to them, the beginning online marketer, without any real internet marketing training, can easily become overwhelmed by the number of options that they have available to them. The other problem is that the ways for getting traffic range from the extremely simple to the extremely complicated. In order to make it easier for beginning small business marketers to get started, the following is a summary of some simple traffic strategies that even the total internet beginner can try.
First, you should engage in some basic SEO on your website. SEO stands for search engine optimization. In order to get your site to show up in search engines like Google when people search for certain phrases, there are a few things you’re going to need to do. These strategies also range from the extremely complicated to the simple, but the simple ones are easy enough that anyone can do them.
First, it can be very beneficial if you include your keywords in the page titles of your website. If you’re not programming your site yourself, you should mention that to your web designer. Next, you should make sure that your keywords are liberally sprinkled throughout the content of your site. Finally, you should make sure that your site is updated with useful information regularly, as the search engines like sites that have new content added regularly.
The next thing that any beginner can do is submit themselves to some directories to try and get their sites listed. This provides backlinks, which are links back to your own page from other websites. Some of these are free, like DMOZ, while others, like the Yahoo! business directory, you may have to pay for. Directory submissions are very simple though, and serve the double benefit of providing you with a listing that people may follow directly to your site. You will also get a back link which will boost your performance in the search engines.
Another very simple way to start getting traffic to your website is to include a link to your website in all of your emails. Most people send several emails every day, but there is a good chance that many of the people that you send emails to have probably never visited your business website before. The easiest way to include the link is to simply build a signature into your email program so that, with every email that you send, a link to your website will be included at the bottom of the message.
The social networking sites are also a very good source of traffic. The great thing about using sites like Twitter and Facebook as business promotion sites is that most people are already familiar with them through personal use. Unlike learning the ins and outs of SEO or PPC advertising, promoting your site through the social networks doesn’t require any additional expertise. Also, if you have a large personal network built on those sites, you can use your personal profile to suggest that friends follow or like your new business profiles. This can, in turn, drive traffic to your actual business site.
A final easy way to drive traffic to a small business website is by starting a blog. Blogs are easy to set up, and easy to update. Even completely new users to the internet can figure out how to run a blog quickly. Blogs can quickly build up a following which can drive substantial traffic to your site, as well as earn you valuable back links.
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