When you’re selling products, whether only online, or in the real world, reviews are important. If you’re trying to sell SEO services for example, before anyone buys your service, one of the first things they are going to do is try and Google reviews for your particular service. This allows them to get firsthand information regarding your services and is a strong incentive for a person to purchase, or not purchase, any particular service. The problem is, when you’re just starting out, there likely won’t be any reviews for your business online. So you need to know how to start generating some review activity on your products or services in order to have that resource available online for when potential customers want to learn more about your organization.
There are many different ways to get reviews. If you’re selling products, the first thing that you need to do is set up a review page as part of your shopping system. Amazon is perhaps the greatest example of just how effective a method this can be. When you give your customers an open forum to comment and review your products, many will take advantage of this. When you allow them to comment without censoring them, and are willing to take the good reviews with the bad, it also shows your potential upcoming customers that you’re confident in the strength of your products, even in the face of a few bad reviews.
Encourage customers to review your products. When you sell something online, you should always follow up with an email which asks customers to review your products. Sometimes, companies will even send a series of emails over a longer course of time after the initial product has been purchased in order to attempt to get a review. Others may incentivize it. Some companies will offer a small discount on a future purchase if a full review is made of a product.
There are other ways to get reviews outside of those that you get on your own website, and these can be among the most effective in getting customers to choose to purchase your products. When a website which focuses on reviews examines your product, you can be sure that it is a review that people will pay attention to. The problem is that you need to make websites and blogs that review products aware of your particular product in order to get them to actually review it.
In order to get bloggers and review sites to do a write up on your product, you’re going to need to send them review copies. This is a commonly established practice, and one that you’re going to have to engage in if you want to get the kind of coverage that you’re hoping for in regards to your product. Sending out free review copies to influential bloggers and review sites can cost you a bit of money in the short term, but if you have a great product and any of those sites which see massive amounts of traffic provide it with a positive review, you will more than pay yourself back for that cost.
Product reviews are an important part of showing people that they can trust your company. That is why you can’t censor reviews, and why you also don’t need to immediately go on the defensive if someone provides a negative review towards one of your products. Instead, you should genuinely think about their concerns. There may be an opportunity contained in their negative review for opening a dialogue about where you can improve your products. Nothing is ever perfect, and reviews can help us to see where we need to focus future energies.
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