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Networking With Small Business Owners

For anyone running a small business, it is difficult to operate in a vacuum. The more you isolate yourself, the more you have to do everything alone. Instead, it is much more productive to network with other small business owners to see if there are ways that you can help each other. For instance, one small business owner in your area might be an expert on in store merchandising, while another might be savvy in the ways of small business search engine marketing. Small businesses are always at a disadvantage when competing with large, big box retail and national chains. However, by networking and combining their specialties, small businesses give themselves a much better chance to be competitive.

There are many ways that you can network with other small business owners in the area. There are networking opportunities both online and off that are well worth pursuing. Offline, most areas have a local business owners association of some description. These are excellent organizations that are well worth joining. They are a great opportunity to meet other people that are working against many of the same challenges that you are, as well as to see what they are doing to surpass those challenges.

There are also many trade shows and conventions for particular business niches. These are another opportunity for networking. This time though, those that you network with will be those in the same type of business, rather than those doing business in the same area. This type of networking is equally important, and for the same reasons. Anytime you have anything in common with another business, you can stand to learn something from them, and they from you. The more networking that you engage in, the better chances you have of learning the things that can benefit your business.

The internet is also going to provide you with many opportunities to network with other small business owners. The great thing about networking on the internet is that it doesn’t take nearly as much money or time as networking in the real world does. You don’t have to sit through long meetings, or travel to conventions, and instead can start forming relationships with a few short keystrokes.

Networking with small business owners on the internet is simple. There are directory pages which are dedicated to listing thousands of small business owners by niche or locality. There are many blogs which are dedicated to various types of small businesses, and simply by commenting on one you can start a conversation which can quickly make you a part of the greater online community in that area.

Of course, the best opportunity for networking with other small businesses online is probably within those sites that were created especially for that purpose. Social networking is a powerful tool, and these types of websites provide the best possible method for you to network with other, like minded small business owners on the internet.

Of all the social networking tools that are available to you online, Facebook has obviously become the most prevalent. This is an excellent tool, and by joining groups for small business owners, groups for people interested in your niche and, by friending those who are like minded, you can create a strong and vibrant network of similarly minded people that has the potential to generate a great deal of business. Don’t use Facebook to the exclusion of all other networking tools though, as these also have other things to offer. LinkedIn for example, is aimed at business professionals primarily, and Twitter provides a unique networking experience which many enjoy. Use them all to make the most of your online networking with other small business owners.

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One Comment Published

Local Business Marketer / 6 August 2010 / Reply

I find that certain sports – especially Golf and Marathon Running – are excellent for business networking.

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