A small business is only going to have so much available money to devote to their advertising. This is why small business owners quite often do a lot of research before purchasing advertising. Because they have limited funds, they want to make sure that they are going to get the best return on their investment […]
Considering Becoming a Marketing Consultant?
When a small business is starting to get their feet wet, the people involved usually don’t have a strong marketing background. Most entrepreneurs that are starting a business are an expert in the niche that they have opened their business in, not an expert in marketing, promotion, advertising, or online marketing. That is why many […]
Improving Website Conversion
The website is the most important part of any online marketing campaign. You can have the greatest off site marketing strategy in the world, literally, but if your site is poorly put together or just not functional, chances are good that you won’t make a lot of money. If you think of online marketing as […]
Finding and Nurturing Leads with Social Media
Social media is one of the most valuable types of internet marketing that a company can engage in. You can use social media in so many different ways to increase the profitability of your business, and it is those multiple benefits that make it so worth pursuing. Social media is a method that is recommended […]
How to Include the Internet in Small Business Marketing
Small business marketing is something that most people don’t think enough about. They concentrate on the running of the business itself and often end up overlooking the marketing aspect because they feel that they don’t have the time or the money to devote to a proper marketing campaign. The best place to overcome these obstacles […]
Local Internet Marketing Consultant
The ever increasing value of proper internet marketing has, in effect, created a new industry. Because business owners know how much they can profit by having an online marketing campaign, they’re looking to get help promoting their business on the internet. In the early days of the internet, people who ran businesses with websites just […]
Networking in Small Business
Anyone that has their own business knows the value of networking. It is through the connections that you have with clients, other business owners, and even competitors that will ultimately provide you with the leverage to increase the profitability of your business. What people need to learn now is that internet local marketing can give […]
Is Google Really Calling Local Businesses?
You happen to receive a phone call from someone that identifies himself or herself as being a Google representative. Don’t jump to the conclusion that it’s a phone scam. It has been confirmed by Mike Blumenthal (of Google) that these phone calls are an element in Google’s venture to tidy up local business records and […]
Networking With Small Business Owners
For anyone running a small business, it is difficult to operate in a vacuum. The more you isolate yourself, the more you have to do everything alone. Instead, it is much more productive to network with other small business owners to see if there are ways that you can help each other. For instance, one […]
Why Small Business Marketing Should Include the Internet
Small businesses need to use every cost effective method that they can to market themselves. Large corporations have endless dollars to throw at marketing campaigns but this is a far cry from how most small businesses operate. These smaller companies need to find ways to let their potential customers know about their organization without effectively […]
