Local Marketing Industry Weekly Update – #1 – April 11, 2012 This week’s agenda: Introduction to the Weekly Industry Updates. Welcome to the Local Marketing Source Weekly Update. This presentation is brought to you as part of the Local Marketing Source professional development series for the local marketing industry. (Note: This is an audio presentation […]
Picking the Keywords for a Small Business
When you’re marketing a small business online, one of the most important steps that you take in putting together a marketing campaign will be choosing the right keywords. Small business search engine marketing is all about targeting the right keywords, because if you get that step right, you can help to bring in the right […]
Qualify Your Client for the Best Online Marketing Results
In the world of online marketing, not all businesses are created equal. When it comes to marketing to small businesses, your SEO and local online marketing strategies will differ from business to business. A lot of this is dependent on whether the business offers a product or service. If the business offers a service, the […]
Local Internet Marketing to be BIGGEST Trend in 2011
I’m writing this post while visiting my parent’s home in Canada for the Christmas holidays in 2010. While I’m reflecting on our accomplishments of 2010, our vision for 2011, the changes in 2010 and what the future might hold, I was surprised when my father picked up the phone book to find the phone number […]
Local Online Marketing – A New Career in Difficult Times
In today’s economy, many people are being forced to change their career choice. With little or no jobs available, if you’re waiting for large companies to begin hiring again, you may be waiting awhile. This predicament has many people turning to the internet as a means to earn a living when jobs are scarce. If […]
How to Sell SEO
When selling SEO, you are selling part of a small business marketing solution. Many small business owners have heard about the power of the web and they either don’t have the time or know how to implement it themselves. If you’ve been marketing online, you can use strategies that you already know to offer to […]
Stand Out in the Crowd Using the Review System Strategy
One of the most effective forms of marketing online, product or service reviews create a sense of trust and confidence in the potential customer. It is human nature to purchase a particular product when there is testimony to the success or efficacy of the product documented by other people. Scott Gallagher, an authority on online […]
Google Places Best Practices
Useful links related to using Google Places Google Places Link to Google Places account login page. Google Places User Guide Link to Google Places User Guide. Quality Guidelines Business listings in Google Places must have correct information about physical, local businesses, as they appear in the real world. Adhere to these guidelines for best results. […]
Internet Marketing Tools for Small Businesses
Internet marketing small business techniques are about much more than creating a website and taking it online. You cannot just carefully create a website and expect it to be a success overnight. Creating a successful website requires careful planning and strategic decisions. Without this, your website is almost guaranteed to fail. But this doesn’t mean […]
Considering the Internet as a Valid Way of Marketing
It is very common for business owners to dismiss the internet. Many people still hold to the old beliefs in marketing, and are convinced that only ads on TV, the Yellow Pages, radio, or print media are valid ways of promoting their business. This couldn’t be further from the truth. What has really happened in […]
