Marketing a local business, or small or medium sized business online isn’t as complicated or challenging as one might imagine. You might have been thinking about investing some money to promote your business online, have tried it and been stung or simply want to learn some techniques to apply yourself or build an agency offering […]
Targeted Email Marketing for Local Business
One of the most powerful marketing practices for a small business is email marketing. For many local businesses, this is a very cost efficient form of marketing that reaches a variety of clients not only in their local community, but across the Internet in the areas of their niche. There are a variety of small […]
Marketing Tips for Local Business
When a local business makes its appearance on the World Wide Web, it is crucial that they use professional Internet marketing practices to guarantee that they will achieve the most success when preparing themselves for endeavors on the Internet. Many businesses have found success on the Internet but few are willing to share what has […]
Marketing Ideas for Small Business
When a small business plans on beginning to market their business over the Internet, it can be very difficult finding what is necessary to create an effective marketing campaign for their business. A variety of places on the Internet specialize in Internet local marketing for communities, but it can still be tough to find what […]
Online Marketing Tools for Small Business
For many individuals, the presence of the Internet has made it possible for people to create their own business, along with being able to compete with larger companies who are within their niche. Probably the hardest tasks for these new companies are finding tools online that are designed for Internet marketing the small business. This […]
Successfully Listing Your Business in Google Local
One of the most obvious tactics for becoming successful, but one that is very often overlooked by many website owners, is getting listed in Google Local, also called Google Maps. It should not escape any business owner that optimizing your site for becoming visible in Google Local listings is going to improve your bottom line […]
Methods to Approach Local Business Owners
In a perfect world leads are coming to you, but for the first while you need to generate leads. Nobody likes cold calling, and besides, it’s not effective or a good use of your time. In this game, you need to build relationships and in order to do so, you need to offer value to […]
How to Sell SEO (Search Engine Optimization)
Selling Internet marketing services, or more specifically search engine optimization, to a local business becomes rather challenging if you don’t fully understand the system and procedures involved in order to accomplish this. Businesses buy for very different reasons than a consumer would. Consumers typically purchase from emotion, however a business rarely purchases out of emotion […]
Defining Small Business Service Areas for Local SEO
Ever wonder how the search engines select the most relevant businesses to display in the local business results? I do too and it turns out this is a huge challenge for the search engines. Even the big boys like Google, Yahoo and Bing are still trying to figure this one out. To date, a large […]
Ten Tips for Building Your Business Squidoo Lens
In the marketing toolbox for local businesses, there are several options to help promote a local business using the Internet. We all know that social media is taking business by storm and search engines drive more traffic to a website than all other mediums combined. The following strategy takes the top two online methods to […]
