One of the most effective forms of marketing online, product or service reviews create a sense of trust and confidence in the potential customer. It is human nature to purchase a particular product when there is testimony to the success or efficacy of the product documented by other people. Scott Gallagher, an authority on online […]
Internet Marketing Tools for Small Businesses
Internet marketing small business techniques are about much more than creating a website and taking it online. You cannot just carefully create a website and expect it to be a success overnight. Creating a successful website requires careful planning and strategic decisions. Without this, your website is almost guaranteed to fail. But this doesn’t mean […]
How to Make Yourself Stand Out When Applying for Marketing Jobs
While it is true that the marketing employment sector is tight these days, by no means does it mean that there isn’t room for a dedicated and driven young marketer to find huge success. However, if you do expect to make your mark as a marketer, when looking for jobs you are going to need […]
How to Market a Small Business Online
Small businesses don’t have limitless advertising budgets. In fact, in this day and age even the large corporations no longer have unlimited funds to spend on advertising and marketing. However, the limitations are amplified when looking at the challenges faced by a small business. This is why learning how marketing small businesses online works can […]
Considering the Internet as a Valid Way of Marketing
It is very common for business owners to dismiss the internet. Many people still hold to the old beliefs in marketing, and are convinced that only ads on TV, the Yellow Pages, radio, or print media are valid ways of promoting their business. This couldn’t be further from the truth. What has really happened in […]
A Summary of Beginner Strategies for Driving Traffic to Small Business Websites
There are an almost limitless number of ways that you can drive traffic to a business website online. The problem is that it can be difficult for the beginner to know where to start. With so many options available to them, the beginning online marketer, without any real internet marketing training, can easily become overwhelmed […]
Pros and Cons of Yellow Pages vs. Internet Advertising
A small business is only going to have so much available money to devote to their advertising. This is why small business owners quite often do a lot of research before purchasing advertising. Because they have limited funds, they want to make sure that they are going to get the best return on their investment […]
How to Make Yourself Stand Out When Applying for Marketing Jobs
While it is true that the marketing employment sector is tight these days, by no means does it mean that there isn’t room for a dedicated and driven young marketer to find huge success. However, if you do expect to make your mark as a marketer, when looking for jobs you are going to need […]
Current Trends in the Marketing Job Market
For several years now, the marketing job place has been one which has been quite competitive. If you’re considering going to school or training yourself for jobs in marketing, you should make sure that you’re informed first about what the job place looks like right now. If you know what you’re getting into in terms […]
Considering Becoming a Marketing Consultant?
When a small business is starting to get their feet wet, the people involved usually don’t have a strong marketing background. Most entrepreneurs that are starting a business are an expert in the niche that they have opened their business in, not an expert in marketing, promotion, advertising, or online marketing. That is why many […]
