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Current Trends in the Marketing Job Market

For several years now, the marketing job place has been one which has been quite competitive. If you’re considering going to school or training yourself for jobs in marketing, you should make sure that you’re informed first about what the job place looks like right now. If you know what you’re getting into in terms of a specific job market, it can help you decide if a new career is the right one for you to choose.

The good news about the marketing industry is that it is growing. During tough economic times like we have just come though, businesses actually often spend more on marketing, and look for the best people that they can find, because they know that is the only way that they can get themselves through the tough times. The bad news about the marketing industry is that there are also more people than ever before trying to get into marketing as a profession. This offers upsides and downsides depending on what type of person you are.

If you’re a driven, hardworking person who is always seeking excellence, then this is an excellent time to get involved in the marketing job place. Because the industry is growing, there is demand for top of the line marketers, there is no denying that. If you’re a hardworking individual and have attention to detail, and are driven to be better than your competitors, then you should have no problem finding a job. On the other hand, if you’re interested in marketing but don’t like to work harder than you have to, and are not the kind of person that is easily self motivated or driven, then you may quickly find yourself passed by the competition the way today’s marketing job place stands.

The types of marketing jobs which are available are also changing. In the past, there was a much greater demand for marketers who knew how to promote businesses in the real world. Now though, the biggest growing area of demand in the marketing sector is in people who are experts in online marketing. This is a sector which continues to grow year after year, and which is also constantly creating new sub-specialties which companies need to hire for.

A good example of this is the social media or social networking expert. Many companies are now hiring a marketer whose primary responsibility is going to be the management of their social online presence. This would include things like managing and maintaining their blog, setting and updating their Facebook page, managing their Twitter feed, and all these related activities. These are all very important things for a business to do, because today, customers simply expect businesses to have all these sorts of things available. There are more and more jobs being created in these online niche marketing positions all the time, and this is one area where focusing your efforts on could yield good results in the current job market.

If the social marketer was the last big thing that came along in the marketing job place, then the mobile marketer might be the current big thing. Mobile marketing is growing all the time, and with more and more opportunities for companies to advertise and promote their products and services through mobile technology, marketers who are experts in this emerging field are in high demand right now. The demand for skilled mobile marketing experts is expected to continue growing for a while at least. The growth will probably continue until the next major innovation in terms of how we experience the internet comes to pass, at which point marketing to that specialty will become the new hottest marketing job.

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