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Local Marketing Weekly Update #136 – 11-26-14 – Call Tracking for Local Search

Weekly Update Overview Local Marketing Industry Weekly Update – #136 – 11/26/14 This week’s agenda: – Guide to Call Tracking for Local Search  The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local […]

5 Tips for Google+ Post Ads for Entrepreneurs

Back in April, Google launched +Post ads, a new advertising feature allowing Google+ users promote their Google+ content. Google created this new feature in an effort to promote quality content instead of advertisements. +Post ads are displayed through Google Display Network and appear on multiple sources across the web. If you’ve already been using Google+ […]

What Goes Around Comes Around

What Goes Around Comes Around This time-honored principle of social interaction is a good basic guide for using social media. Another way of saying it is “You get what you give.” While these principles apply across the board in the social media universe, they are particularly applicable to brands marketing to customers in their local […]

Is There Marketing Employment in My City?

There is if you make it. Marketing employment is everywhere that you want it to be, you just have to be willing to work for yourself and to go out and get it. The Internet has created the age of the entrepreneur, the age of the freelancer, and marketing is no exception to this trend. […]

How to Use Email Marketing in a Local Business

Many small, local businesses wouldn’t think that email marketing has something to provide them. They think that internet marketing for small business consists of just putting up a static webpage and an address on a business card. In the real world though, internet marketing can be so much more than that, even for a small, […]

Marketing Tips for Local Business

When you’re trying to promote a small business, every little thing that you do needs to be thought out before hand. The reason for this is that every dollar that you spend, and every hour that you pour into marketing efforts, is extremely valuable when you’re working on a very small scale. That is why […]

Taking a New Path to Marketing Employment

When you want a job in marketing, there are many ways that you can go about obtaining one. The path that most take is the traditional university or college training, and then applying for marketing positions with their bachelor’s or associate’s degree in marketing. There are new ways to find the training that you need […]

B2C: Building Relationships with Social Media

Something that small businesses need to consider today is what methods they have available to them that will allow them to connect with their customers. Small business internet marketing is all about connections and networking and building relationships. Everyone that you come into contact with online could be a potential customer some day, so you […]

B2B: Building Relationships with Social Media

When you’re engaged in a business where B2B sales or relationships are important to you, then you need to start thinking of ways that you can build those types of relationships. Obviously, networking events are an important part of this, but these events can be time consuming and often require you to be away from […]