Tag : Small Business

Considering the Internet as a Valid Way of Marketing

It is very common for business owners to dismiss the internet. Many people still hold to the old beliefs in marketing, and are convinced that only ads on TV, the Yellow Pages, radio, or print media are valid ways of promoting their business. This couldn’t be further from the truth. What has really happened in […]

Pros and Cons of Yellow Pages vs. Internet Advertising

A small business is only going to have so much available money to devote to their advertising. This is why small business owners quite often do a lot of research before purchasing advertising. Because they have limited funds, they want to make sure that they are going to get the best return on their investment […]

Considering Becoming a Marketing Consultant?

When a small business is starting to get their feet wet, the people involved usually don’t have a strong marketing background. Most entrepreneurs that are starting a business are an expert in the niche that they have opened their business in, not an expert in marketing, promotion, advertising, or online marketing. That is why many […]

Is a Blog Useful in Local Business?

When you’re marketing your small business online, you have to decide what types of online marketing efforts are going to actually provide you with results. The goal is to start driving traffic to your website, into the doors of your physical business, and to ultimately start making sales. A blog can be one of the […]

Advertising Using Social Networking Sites

As a category, social networking sites are probably the most widely used sites on the internet after search engines. Sites like Facebook and Twitter are mentioned as the power houses of the internet, along with Google. So if you’re trying to market a business online, you can’t overlook their potential as a small business marketing […]

Improving Website Conversion

The website is the most important part of any online marketing campaign. You can have the greatest off site marketing strategy in the world, literally, but if your site is poorly put together or just not functional, chances are good that you won’t make a lot of money. If you think of online marketing as […]

Networking in Small Business

Anyone that has their own business knows the value of networking. It is through the connections that you have with clients, other business owners, and even competitors that will ultimately provide you with the leverage to increase the profitability of your business. What people need to learn now is that internet local marketing can give […]

How To Educate Small Business Owners about Internet Marketing

When a person runs a small business, they are usually either working with a very small team or even all on their own. Usually, the expertise of that team is going to be devoted to the area of business that they are in, not towards internet marketing. As a result of this, many small business […]

Social Media: How It Works for a Small Business

When you’re trying to create a marketing campaign for a small business, you need to think about the best ways to generate the maximum effect for the minimum effort. While this is surely a truism which applies to all types of marketing, for all types of businesses, it is especially important in the case of […]

Networking With Small Business Owners

For anyone running a small business, it is difficult to operate in a vacuum. The more you isolate yourself, the more you have to do everything alone. Instead, it is much more productive to network with other small business owners to see if there are ways that you can help each other. For instance, one […]