Small businesses need to use every cost effective method that they can to market themselves. Large corporations have endless dollars to throw at marketing campaigns but this is a far cry from how most small businesses operate. These smaller companies need to find ways to let their potential customers know about their organization without effectively […]
Google’s Focus on Local Search
Google is a company that is constantly changing. For years now, the strength of the most popular search engine in the world has been that it is constantly improving. The owners of Google are never complacent, and work hard to constantly change the algorithms of the search engine in order to provide their users with […]
Targeted Email Marketing for Local Business
One of the most powerful marketing practices for a small business is email marketing. For many local businesses, this is a very cost efficient form of marketing that reaches a variety of clients not only in their local community, but across the Internet in the areas of their niche. There are a variety of small […]
Marketing Ideas for Small Business
When a small business plans on beginning to market their business over the Internet, it can be very difficult finding what is necessary to create an effective marketing campaign for their business. A variety of places on the Internet specialize in Internet local marketing for communities, but it can still be tough to find what […]
Successfully Listing Your Business in Google Local
One of the most obvious tactics for becoming successful, but one that is very often overlooked by many website owners, is getting listed in Google Local, also called Google Maps. It should not escape any business owner that optimizing your site for becoming visible in Google Local listings is going to improve your bottom line […]
Defining Small Business Service Areas for Local SEO
Ever wonder how the search engines select the most relevant businesses to display in the local business results? I do too and it turns out this is a huge challenge for the search engines. Even the big boys like Google, Yahoo and Bing are still trying to figure this one out. To date, a large […]
