When you’re trying to create a marketing campaign for a small business, you need to think about the best ways to generate the maximum effect for the minimum effort. While this is surely a truism which applies to all types of marketing, for all types of businesses, it is especially important in the case of a small business trying to promote itself online. Small businesses usually have less time and money than their larger competitors to devote to marketing, so they need to make the most of what they do have in order to create sustainability and growth within their company. With this in mind, one area of online small business marketing which companies cannot afford to ignore is that of social media.
If you’ve been online viewing ways to market your business at any time in the past, then you’ve very likely heard the phrase that ‘content is king’. This has been true for some time, and remains true today. If you want to start creating some attention on your business and to start driving traffic to your site, then you’re going to need to start creating some great content, especially content that you can use as social media.
Social media is that which you can post online that your customers, viewers, followers etc. can interact with in some way. This means that they can rate it, share it, comment on it, or essentially DO anything to it other than simply view it on a static page. There are many types of media which fall into this category. Articles which can be shared and commented on, or posted on sites like Digg (one of the largest and most important social media sites) and blog postings are both good examples of text based social media. Videos such as those on YouTube, podcasts, and pictures are all good examples of the different types of social media which exist.
There are a few goals that you’re aiming for when you start creating social media for your business. The one thing that you want is for people to start sharing your content. This is how businesses get noticed on the internet. If you create great content, such as an informative video, you can be sure that someone that views it is going to think that other people they know online might be interested in it. They will then recommend it on YouTube, share it on Facebook, or post a link to it on their Twitter feed. When this happens, the effect repeats itself and grows, creating more awareness of your business, and a viral effect with your social media.
The other thing that you’re hoping to do with social media is to start a conversation. It’s important that small business owners realize that they shouldn’t just create media and post it and forget about it. What you want is for people to comment on your video, article, or blog posting, and then to engage in conversation with them about it. When you converse openly with your customers it helps to create both interest and trust in your company. Many customers start out as idle viewers of media online, but after some engaging conversation become actual customers.
If you’re looking for effective ways to promote a small business online, then you need to at least consider what social media can offer you. Creating this type of content generally requires a relatively small investment of time compared to the rewards that you can enjoy if a piece of content begins to spread online. If you’re not already engaged in a social media creation campaign, it may be time to consider one.
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