Category : Blog

Review Ranking Filters – Social Review Ranking

Local Internet Marketing seems to be about numbers, those pesky algorithms that have haunted up for over a decade now, with little answers. Let’s all welcome YELP to mysterious algorithm game. You see, YELP, in their own words is Yelp is the fun and easy way to find, review and talk about what’s great – […]

Effective Use of a Blog for Local Business

Many people who run a smaller local business are not getting even close to touching on how effective they can market their small business online. When just getting into small business internet marketing online, the error that many small businesses make is that they focus on just one method of internet business promotion, such as […]

GOOGLE: Quality Links to your Site

NOTE: This is directly from Google’s Webmaster Blog and a very worthy read. A popular question on our Webmaster Help Forum is in regard to best practices for organic link building. There seems to be some confusion, especially among less experienced webmasters, on how to approach the topic. Different perspectives have been shared, and we […]

Local Marketing – 7 Tips to Local Online and Offline Marketing

1. Google Local Business Center Promotion Having your business found in the Google local business Center when prospects are using search engines to find businesses like yours is likely single most important source of traffic that you can convert to a desirable call to action such as picking up the phone call you to set […]

Local Business Opportunities

There are several opportunities to start a local business.  First, let’s define a local business and exactly what types of opportunities this article discusses. A local business is one that services a community with borders.  For example, a dry cleaning shop which services a 3 mile radius or an airline that services one country.  There […]

Local Search Marketing – How and Where to Start

Local search marketing is very often misunderstood and confused with online marketing for a small or local business. This isn’t the case. For starters, search marketing is the process of deploying marketing strategies that help create online transparency and exposure, in turn helping increase a business’ website to show up in the search engines. This […]

Citations are the New Link

When small businesses are looking for new ideas to create more traffic for their website, their marketing team is more likely to consider new methods of search engine optimization to make their website appear more often when certain phrases are punched into the search engines.  This is not an uncommon small business marketing idea, and […]

Local Business Center now Google Places

Announced on April 20th, 2010, Google has changed the name of their Local Business Center to Google places. This is merely a branding move in our opinion.  We have seen evidence of Google expanding their search capabilities for local businesses since 2005 and the greatest changes happening in the last year. About year ago I […]