For anyone running a small business, it is difficult to operate in a vacuum. The more you isolate yourself, the more you have to do everything alone. Instead, it is much more productive to network with other small business owners to see if there are ways that you can help each other. For instance, one [...]
Review Ranking Filters – Social Review Ranking
July 27th, 2010 by Scott GallagherLocal Internet Marketing seems to be about numbers, those pesky algorithms that have haunted up for over a decade now, with little answers.
Let’s all welcome YELP to mysterious algorithm game.
You see, YELP, in their own words is
Yelp is the fun and easy way to find, review and talk about what’s great – and not [...]
Why Small Business Marketing Should Include the Internet
July 24th, 2010 by Mark MatthewsSmall businesses need to use every cost effective method that they can to market themselves. Large corporations have endless dollars to throw at marketing campaigns but this is a far cry from how most small businesses operate. These smaller companies need to find ways to let their potential customers know about their organization without effectively [...]
Google’s Focus on Local Search
July 24th, 2010 by Mark MatthewsGoogle is a company that is constantly changing. For years now, the strength of the most popular search engine in the world has been that it is constantly improving. The owners of Google are never complacent, and work hard to constantly change the algorithms of the search engine in order to provide their users with [...]
Effective Use of a Blog for Local Business
July 2nd, 2010 by Mark MatthewsMany people who run a smaller local business are not getting even close to touching on how effective they can market their small business online. When just getting into small business internet marketing online, the error that many small businesses make is that they focus on just one method of internet business promotion, such as [...]
Why It Is Critical To Define Your Online Service Area for Local Businesses
July 2nd, 2010 by Mark MatthewsWhen thinking about marketing a business online, too many people overlook the actuality of their real geographic location and their service area. The notion that because they are online that they can simply offer service to everyone is a useful one to some extent, but it can also make it difficult to focus your marketing [...]
GOOGLE: Quality Links to your Site
June 24th, 2010 by Scott GallagherNOTE: This is directly from Google’s Webmaster Blog and a very worthy read.
A popular question on our Webmaster Help Forum is in regard to best practices for organic link building. There seems to be some confusion, especially among less experienced webmasters, on how to approach the topic. Different perspectives have been shared, and we [...]
How to Sell Internet Marketing
June 22nd, 2010 by Mark MatthewsWhen you approach a business offering them local business marketing services, what do you think the first thing on their mind is? Believe it or not, it’s not always money. The first thing that most people want to know is just how much you can offer them in terms of knowledge and leverage against their [...]
Reviews Make (or Break) Online Local Marketing
June 22nd, 2010 by Mark MatthewsBusinesses can rely on online local marketing for growth and expansion. The Internet, being a medium that can reach millions of people around the world, is a great marketing tool. It can be used to efficiently disseminate information, process business orders, and as a way for corporate communication. Promotional media can be sent to [...]
Learn Local Internet Marketing
June 9th, 2010 by Scott GallagherLocal Internet Marketing is merely marketing a business online. Most businesses, unless they begin online, are local. For example, a local bakery may service a small community and an airline may service an entire country, or a few countries. These businesses have borders. However, generally speaking when referencing local internet marketing, [...]
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“Using the Marketing Local Business Online course and the amazing book that comes with it I have been able to finally find and use strategies for getting my target clients to call me…I’ve learned more in less time and spent less money to get that knowledge than I ever had in anything prior to this…Scott, you have a great product.”
Bill Enross
Local Internet Marketing Consultant
"Your MLBO ebook could not have come at a better time. I had just been sitting down trying to figure out how I was going to approach some online marketing for a very local business. A family run bed and breakfast, and I really did not know where to start! Your MLBO book has everything I wanted to know in it , written in a very clear and easy manner. Your explanations about websites made to convert are spot on. I am so glad to have received this fantastic resource which had demystified local business marketing online and has given me plenty of ideas and worthy content to use in my online marketing projects. Thank you Scott. I loved your book...it was just what I needed."
Emily Bodenham
“Marketing Local Business Online created a fundamental base for my company internally that I can use as a roadmap for laying down tasks to actually get the job done. After only three months I had my very first client get to the top of the search engine rankings.”
Gem Webb
Gemini Marketing
"This course is nothing short of amazing! I read the entire PDF in one sitting, I just could not put it down. We also service small local businesses and found your action plan very easy to implement and very straightforward. I only hope none of my local competition finds your course!"
David Kunstek
PageOne Web Design & Web Development Services
"What I like most about the book is it following the latest trends and latest technology considering that the Internet world keeps evolving."
Daniel Chong