Ever wonder how the search engines select the most relevant businesses to display in the local business results? I do too and it turns out this is a huge challenge for the search engines. Even the big boys like Google, Yahoo and Bing are still trying to figure this one out.
To date, a large factor for relevancy has been the local business address. That may make sense on the surface, but consider that many local businesses have very different service areas and then you will start to see the enormous challenges created by just using a business address.
Local Marketing Source Faculty member, Scott Gallagher, has added a new post to his personal blog on this very topic. Not only does he discuss this problem, but he proposes a solution to this challenge that is worth further consideration. If you work with any local businesses with a defined service area (food delivery, couriers, plumbers, etc.), then this post is for you. Take a look at:
Local SEO Service Area Challenge
