You happen to receive a phone call from someone that identifies himself or herself as being a Google representative. Don’t jump to the conclusion that it’s a phone scam. It has been confirmed by Mike Blumenthal (of Google) that these phone calls are an element in Google’s venture to tidy up local business [...]
Archive for the ‘Search Engine Marketing’ Category
Is Google Really Calling Local Businesses?
Thursday, August 5th, 2010 by J.D. EttersObtaining Customer Reviews on the Internet
Friday, July 30th, 2010 by Mark MatthewsWhen you’re selling products, whether only online, or in the real world, reviews are important. If you’re trying to sell SEO services for example, before anyone buys your service, one of the first things they are going to do is try and Google reviews for your particular service. This allows them to get firsthand information [...]
How to Sell Internet Marketing
Tuesday, June 22nd, 2010 by Mark MatthewsWhen you approach a business offering them local business marketing services, what do you think the first thing on their mind is? Believe it or not, it’s not always money. The first thing that most people want to know is just how much you can offer them in terms of knowledge and leverage against their [...]
Website Conversion: Why is it Overlooked?
Wednesday, April 7th, 2010 by Rich ReeseFor all companies, it is an exciting day when their website makes its debut to the World Wide Web. Confidence is soaring as they wait with anticipation for leads to start appearing, but alas, a week may pass with few to no leads. Anger and frustration soon replace anticipation for this business as they try [...]
Successfully Listing Your Business in Google Local
Thursday, March 11th, 2010 by Scott GallagherOne of the most obvious tactics for becoming successful, but one that is very often overlooked by many website owners, is getting listed in Google Local, also called Google Maps. It should not escape any business owner that optimizing your site for becoming visible in Google Local listings is going to improve your bottom line [...]
How to Sell SEO (Search Engine Optimization)
Wednesday, February 17th, 2010 by Scott GallagherSelling Internet marketing services, or more specifically search engine optimization, to a local business becomes rather challenging if you don’t fully understand the system and procedures involved in order to accomplish this.
Businesses buy for very different reasons than a consumer would. Consumers typically purchase from emotion, however a business rarely purchases out of emotion and [...]
Defining Small Business Service Areas for Local SEO
Sunday, November 29th, 2009 by Ryan SmithEver wonder how the search engines select the most relevant businesses to display in the local business results? I do too and it turns out this is a huge challenge for the search engines. Even the big boys like Google, Yahoo and Bing are still trying to figure this one out.
To date, a [...]
Google Mobile Coupons Just Announced For Local Businesses
Wednesday, November 25th, 2009 by Scott GallagherJust announced, Google is now offering coupons from its local business listing service on mobile devices. Until now, coupons were only available from the desktop application of Google Search, and the coupons had to be delivered on printed paper.
Whether it’s a mobile coupon or printed coupon you want for a local business, you need [...]
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“Using the Marketing Local Business Online course and the amazing book that comes with it I have been able to finally find and use strategies for getting my target clients to call me…I’ve learned more in less time and spent less money to get that knowledge than I ever had in anything prior to this…Scott, you have a great product.”
Bill Enross
Local Internet Marketing Consultant
"Your MLBO ebook could not have come at a better time. I had just been sitting down trying to figure out how I was going to approach some online marketing for a very local business. A family run bed and breakfast, and I really did not know where to start! Your MLBO book has everything I wanted to know in it , written in a very clear and easy manner. Your explanations about websites made to convert are spot on. I am so glad to have received this fantastic resource which had demystified local business marketing online and has given me plenty of ideas and worthy content to use in my online marketing projects. Thank you Scott. I loved your book...it was just what I needed."
Emily Bodenham
“Marketing Local Business Online created a fundamental base for my company internally that I can use as a roadmap for laying down tasks to actually get the job done. After only three months I had my very first client get to the top of the search engine rankings.”
Gem Webb
Gemini Marketing
"This course is nothing short of amazing! I read the entire PDF in one sitting, I just could not put it down. We also service small local businesses and found your action plan very easy to implement and very straightforward. I only hope none of my local competition finds your course!"
David Kunstek
PageOne Web Design & Web Development Services
"What I like most about the book is it following the latest trends and latest technology considering that the Internet world keeps evolving."
Daniel Chong