When a small business plans on beginning to market their business over the Internet, it can be very difficult finding what is necessary to create an effective marketing campaign for their business. A variety of places on the Internet specialize in Internet local marketing for communities, but it can still be tough to find what […]
Online Marketing Tools for Small Business
For many individuals, the presence of the Internet has made it possible for people to create their own business, along with being able to compete with larger companies who are within their niche. Probably the hardest tasks for these new companies are finding tools online that are designed for Internet marketing the small business. This […]
Successfully Listing Your Business in Google Local
One of the most obvious tactics for becoming successful, but one that is very often overlooked by many website owners, is getting listed in Google Local, also called Google Maps. It should not escape any business owner that optimizing your site for becoming visible in Google Local listings is going to improve your bottom line […]
How to Sell SEO (Search Engine Optimization)
Selling Internet marketing services, or more specifically search engine optimization, to a local business becomes rather challenging if you don’t fully understand the system and procedures involved in order to accomplish this. Businesses buy for very different reasons than a consumer would. Consumers typically purchase from emotion, however a business rarely purchases out of emotion […]
Defining Small Business Service Areas for Local SEO
Ever wonder how the search engines select the most relevant businesses to display in the local business results? I do too and it turns out this is a huge challenge for the search engines. Even the big boys like Google, Yahoo and Bing are still trying to figure this one out. To date, a large […]
Ten Tips for Building Your Business Squidoo Lens
In the marketing toolbox for local businesses, there are several options to help promote a local business using the Internet. We all know that social media is taking business by storm and search engines drive more traffic to a website than all other mediums combined. The following strategy takes the top two online methods to […]
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