One of the most obvious tactics for becoming successful, but one that is very often overlooked by many website owners, is getting listed in Google Local, also called Google Maps. It should not escape any business owner that optimizing your site for becoming visible in Google Local listings is going to improve your bottom line […]
How to Sell SEO (Search Engine Optimization)
Selling Internet marketing services, or more specifically search engine optimization, to a local business becomes rather challenging if you don’t fully understand the system and procedures involved in order to accomplish this. Businesses buy for very different reasons than a consumer would. Consumers typically purchase from emotion, however a business rarely purchases out of emotion […]
Defining Small Business Service Areas for Local SEO
Ever wonder how the search engines select the most relevant businesses to display in the local business results? I do too and it turns out this is a huge challenge for the search engines. Even the big boys like Google, Yahoo and Bing are still trying to figure this one out. To date, a large […]
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