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Local Marketing Industry Weekly Update – #48 – March 27, 2013

Weekly Update Overview

• Annual Print YP Death Watch
• Facebook Graph Search Now Passing Keyword Data To Webmasters
• Google Alerts: Still Broken
• Apple Buys Indoor Location Company, What’s It Up To?
• 12% Say Social Has No Influence On Google Rankings
• Study: Yelp Drives Real Revenue to Small Businesses
• New Revenue Estimation Tool for Local Businesses
• Phone Numbers No Longer Allowed in Google AdWords Ad Text

Weekly Tips Overview  

Last Week –  Videos – simple and get 5 key videos in next three months

This week –  Video #1 – Testimonial Video

LIM Tip last week – client expectations – under promise , over deliver

LIM Tip this week – Don’t Under value yourself – stick to your price and your service

What’s Going on in the Member Facebook Group

Tisha M. Silvers

For those of you who offer Pinterest business services to your clients, here’s a great Pinterest Analytics article and tools for your biz!

http://blog.kissmetrics.com/pinterest-analytics

Weekly Local Business Tip

Video #1 – Testimonial Video – iphone – Webcam – DSLR – Video Camera – lights and mic pref – couple of min, capture up to 30 seconds of clip.  Use at least 3 on video.  Audio testimonials with picture and typed out on screen work well.

The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.

Local Marketing Industry Weekly Update – #47 – March 20, 2013

This week’s agenda:

Weekly Update Overview

• Is Bing Testing “Subjectship” Rather Than Authorship In Its Search Results?
• Google Penalized One Article On BBC’s Web Site
• Bing Webmaster Tools Adds Site Move Tool
• Video Snippets Vs. Author Images – Which Have Higher Click Through Rates?
• Study Finds Google’s Penguin Update Getting Stricter Over Time
• Google Panda Update 25 Seems To Have Hit
• Google: We’re Unlikely To Confirm Current Or Future Panda Updates
• AdWords “Ineffective” Says eBay, Google “Meta-Pause Analysis” Contradicts Those Findings
• Study: 55 Percent Of Mobile-Search Driven Conversions Happen In One Hour Or Less

Weekly Tips Overview

Last Week – Local Networking for Citation and Ranking
This week – Videos – simple and get 5 key videos in next three months
LIM Tip last week – Local Networking to Create a Local Seminar for FREE
LIM Tip this week – client expectations – under promise , over deliver . famous business leader always did this to become richest company in world.

The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.

Local Marketing Industry Weekly Update – #46 – March 13, 2013

Local Marketing Industry Weekly Update – #45 – March 6

Weekly Update Overview

• Microsoft’s ViralSearch: Search Engine For Measuring Tweets & Viral Content
• Google’s Matt Cutts Awarded Patent On Detecting Hidden Text & Hidden Links
• Interflora Is Back: What Did They Fix & How Did They Come Back So Fast?

Weekly Tips Overview

Last Week – Business Habits and Addiction
This week – Local Networking for Citation and Ranking
LIM Tip last week – Time Management. Balancing your personal and business life for success. Stop chasing the money, find inner peace, follow your passion and the money will follow.
LIM Tip this week – Local Networking to Create a Local Seminar for FREE

What’s Going on in the Member Facebook Group

Tisha M. Silvers
Great article – How to Avoid SM crisis – perfectly!
http://bit.ly/XQlKNj

Weekly Local Business Tip

10. Join Your Local Chamber of Commerce
I know. This one comes with a price tag. Before you dismiss this tip completely, consider that there are only a few marketing decisions you can make today that have the potential to get you more business, save you money and provide a solid benefit in local search – joining your local Chamber of Commerce would be one of those decisions.
If you implement even just half of these tips, your local business is likely to grow. Remember to take care of your customers and engage with them.

Local Marketing Industry Weekly Update – #44 – Feb 27, 2013

Weekly Update Overview

• Google Panda Two Years Later: 5 Questions With HubPages CEO Paul Edmondson
• 5 Questions With HubPages CEO Paul Edmondson About The Google Panda Update
• Will Google Penalize Chromebooks, Google Analytics, AdWords & Google+ For Using Advertorials?

Weekly Tips Overview  

Last Week –  Learning to Sell SEO Services

This week – Business Habits and Addiction

LIM Tip last week – STUDENT HOT SEAT WITH GEM WEBB.    We’re going to look through his proposal to his client, a complete proposal overview looking at the all the website components to improve search and conversion.

LIM Tip this week –  Time Management.  Balancing your personal and business life for success.  Stop chasing the money, find inner peace, follow your passion and the money will follow.

What’s Going on in the Member Facebook Group

Darren Urquhart

Google Places dilemma. I have a client, a psychologist, who is operating from a leased desk in someone else’s business (weight loss advice). They are two separate businesses but they share an address and even a phone (the receptionist redirects incoming calls). At the moment my client is ranking well in local results but with her old address in the Google Places listing. Now, the weight loss business ALSO ranks in local results for the term “psychologist <location>’ even though they are only cross-selling my clients services.

So should we claim our Places listing, change the address and phone and risk loss of visibility? Or just let it go for now and enjoy the two listings we have?

Note: the client’s website and all other major directories have the correct NAP. Google Places is incorrect but ranks her #1 for a key geo-phrase.

Weekly Local Business Tip

What is addiction?

Addiction is a worldwide mysterious plague that infests every level of society. It baffles and corrupts teachers, doctors, lawyers, police, and politicians. What is addiction, and why is it so powerful and pervasive?

Addiction is a rebellion against the metabolic basis of life. Metabolism requires nutritious food to satisfy hunger and create health. Addiction bypasses metabolism by replacing food with fantasy, nutrition with numbness, hunger with euphoria, satisfaction with craving, and health with sickness. So addiction is a fanciful, futile flight from life with a fleeting euphoria, constant craving, and certain sickness

• Addiction to technology, including email, crackberries, smartphones and especially Facebook.
• Interuption.  Not listening.
• Negativity or constant critism.
• Poor eating habits

Local Marketing Industry Weekly Update – #43 – Feb 20, 2013

Weekly Update Overview

• Search Engines More Trusted Than Social Media For News & Information [Study]
• Google Sends Hundreds Of Thousands Of Webmaster Notifications Each Month & 90% Are Black Hat Related
• Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore]
• Sign up for Learn with Google’s upcoming webinars!

Weekly Tips Overview

This week –  Learning to Sell SEO Services

LIM Tip this week –  STUDENT HOT SEAT WITH GEM WEBB.  We’re going to look through his proposal to his client, a complete proposal overview looking at the all the website components to improve search and conversion.

What’s Going on in the Member Facebook Group

Darren U.

Google Places dilemma. I have a client, a psychologist, who is operating from a leased desk in someone else’s business (weight loss advice). They are two separate businesses but they share an address and even a phone (the receptionist redirects incoming calls). At the moment my client is ranking well in local results but with her old address in the Google Places listing. Now, the weight loss business ALSO ranks in local results for the term “psychologist <location>’ even though they are only cross-selling my clients services.

So should we claim our Places listing, change the address and phone and risk loss of visibility? Or just let it go for now and enjoy the two listings we have?

Note: the client’s website and all other major directories have the correct NAP. Google Places is incorrect but ranks her #1 for a key geo-phrase.