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Local Marketing Industry Weekly Update – #35 – 12-19-21

THIS WEEK:

This week’s agenda:
• Google Challenges NORAD In Tracking Santa, Launches Google Santa Tracker
• Keyword Not Provided Passes 70% as Chrome Makes ALL Searches HTTPS
• Google Map for iOS Ships
• Google Updates Review Content Policy
• Google Running Feedback Experiment That’s Similar To Human Quality Rater Test
• No, That Wasn’t A Google Panda Update You Felt

The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.

WEEKLY TIP:

→ Website On-The-Page SEO
This is only a partial list of the factors and represents the most important items to complete.
1. Validate your HTML code so it is “spider” compliant. http://validator.w3.org/
2. Text link navigation at the bottom of the page. Use your keywords as anchor text.
3. The Title Tag should be compelling and focused.
4. Your description tag needs to work hand-in-hand with the Title to get the searcher to “click” on the listing.
5. Every page should have a unique (60% of the words completely original) Title & Description.
6. H1 tag should be used and should be very compelling
7. Add ALT tags to your main graphics and do not attempt to fool the Search Engines here.
8. Place your keyword phrase in the following areas:
i. Title Tag
ii. Meta Description
iii. H1 tag to begin the content
iv. First paragraph of content
v. Appearing in Bold or Italic in the first three paragraphs of content (if possible, not that big of a deal)
vi. Appearing in the filename (or directory name)
vii. Used in anchor text to either an internal page or relevant external site.
Fix bad links and create XML Sitemap and submit to Google.

Local Biz Builders: http://www.localbizbuilders.com

Facebook: http://www.facebook.com/localmarketingsource

Twitter: https://twitter.com/#!/localim

LinkedIn: http://www.linkedin.com/company/2260936?trk=tyah

Local Marketing Industry Weekly Update – Free Subscription

iTunes – Click Here

YouTube – Click Here

PodBean – Click Here

Join the discussion at Local Business Forum – www.localbizbuilders.com

Local Marketing Industry Weekly Update – #34 – December 12, 2012

THIS WEEK:

· The Disconnect Between What SMBs Use Facebook For and What Consumers Use it For

· What Makes for a Good Author Photo in the Local Results?

· Local Onebox Display Now Upgraded to New Universal OneBox Display

· 90% Of Google Webmaster Messages Are Regarding Black Hat Issues

· Mobile SEO Is Not A Myth: 8 Popular Claims Refuted

WEEKLY TIP:

PRESS RELEASES

Create and distribute an effective press release. Hire a local writer from the local news paper. Distribute the local press release to at least ten local publications, including:

Local Newspaper
Regional Newspaper
Local FREE Publications (pick one up a Chiropractor’s office)
Local Chamber of Commerce
Local College – Approach business admin
Local Biz Builders: http://www.localbizbuilders.com

Facebook: http://www.facebook.com/localmarketingsource

Twitter: https://twitter.com/#!/localim

LinkedIn: http://www.linkedin.com/company/2260936?trk=tyah

Local Marketing Industry Weekly Update – Free Subscription

iTunes – Click Here

YouTube – Click Here

PodBean – Click Here

Join the discussion at Local Business Forum – www.localbizbuilders.com

Local Marketing Industry Weekly Update – #32 – November 28, 2012

This week’s agenda:
• A second head rolls in the wake of Apple’s map debacle
• Having Issues with Your G+Local Social Merge? My Advice: Don’t
• Google Acquires Incentive Targeting For Coupon Programs
• Google+ Page 500 Error Bug & Work Around
• Wal-Mart Tries Same-Day Delivery

TIP: This Week Citation Acquisition Strategies

Citations

Acquire citations from at least the following sources.
Public Sources
• Annual Reports, SEC Information
• Federal, State and City Gov’ts
• Business Magazines
• Newspapers
• Postal Service Information
Data Providers & Review Sites

Superpages
• infoUSA
• Theme Sites
• Yelp
• Citysearch
• InsiderPages
• Google
• Yahoo Local
• Angie’s List
• Judy’s Book

Outside the Box
•ATM or Kiosk at your location? List in directories
• National Register of Historic Places
• Free Wifi Directories
• RedBox Directory
• Sponsorships / Charity Events
• Speaking Engagements
• Host a Weather Station

The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.

Welcome to the Local Marketing Industry Weekly Update. This presentation is brought to you as part of the Local Marketing Source professional development series for the local marketing industry. (Note: This is an audio presentation so turn up the volume on your speakers)

Local Marketing Industry Weekly Update – Free Subscription

iTunes – Click Here

YouTube – Click Here

PodBean – Click Here

Join the discussion at Local Business Forum – www.localbizbuilders.com

Local Marketing Industry Weekly Update – #31 – November 21, 2012

This week’s agenda:
• No, That Wasn’t A Panda Update — But One Is Coming
• Groupon Makes Bid To Become Local (Deals) Search Engine
• Google Maps App A Step Closer To iTunes Submission
• Google Introduces Targeting Improvements To Help More Marketers “Get Local” For Holidays
• Nokia HERE Maps Sucks (Significantly) More Than Apple Maps
• Patients With Online Access To Doctors May Make More Office Visits

TIP: Last Week → Review Acquisition Systems for Local Businesses. This Week, Social Media Strategies for a Local Business – Next Week – Citation Acquisition Strategies

The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.

Welcome to the Local Marketing Industry Weekly Update. This presentation is brought to you as part of the Local Marketing Source professional development series for the local marketing industry. (Note: This is an audio presentation so turn up the volume on your speakers)

Local Marketing Industry Weekly Update – Free Subscription

iTunes – Click Here

YouTube – Click Here

PodBean – Click Here

Join the discussion at Local Business Forum – www.localbizbuilders.com

http://localmarketingsource.com
Local Marketing Industry Weekly Update – #30 – November 15, 2012

This week’s agenda:
Weekly Tips
Last Week, 2nd Tier Profile. This Week → Review Acquisition Systems for Local Businesses – Next Week – social media footprint for Local Business minimum requirements

THIS WEEK
• Study: 36 Percent Of Mobile Automotive Searchers Convert “Within The Hour”
• Study: 39% Of Google Search Referrers Now “Not Provided”
• Google Is #4 In China As It Continues To Lose Market Share
• Ed Parsons: 1 in 3 Searches at Google are Local

The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.

Welcome to the Local Marketing Industry Weekly Update. This presentation is brought to you as part of the Local Marketing Source professional development series for the local marketing industry. (Note: This is an audio presentation so turn up the volume on your speakers)

Local Marketing Industry Weekly Update – Free Subscription

iTunes – Click Here

YouTube – Click Here

PodBean – Click Here

Join the discussion at Local Business Forum – www.localbizbuilders.com

Local Marketing Industry Weekly Update – #29 – October 31, 2012

This week’s agenda: This Week

• Google May Go Public With Its Human Search Quality Rater Guidelines
• Yelp Adds Restaurant Menus (And Images)
• The Future of SMB POS Defined by GoPago’s Free POS System

The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.

Welcome to the Local Marketing Industry Weekly Update. This presentation is brought to you as part of the Local Marketing Source professional development series for the local marketing industry. (Note: This is an audio presentation so turn up the volume on your speakers)

Local Marketing Industry Weekly Update – Free Subscription

iTunes – Click Here

YouTube – Click Here

PodBean – Click Here

Join the discussion at Local Business Forum – www.localbizbuilders.com