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10 October 2010

How to Make Yourself Stand Out When Applying for Marketing Jobs

By: Category: Blog Comments: 0

While it is true that the marketing employment sector is tight these days, by no means does it mean that there isn’t room for a dedicated and driven young marketer to find huge success. However, if you do expect to make your mark as a marketer, when looking for jobs you are going to need to find ways to make your expertise stand out from that of the competition. With that being said, here are some things that you can think about which can help you get those marketing jobs instead of your competitors.

In today’s marketing world, the internet is by far the most important area for you to have expertise in. The problem is, there are still too many marketers that pride themselves on all their marketing expertise in offline marketing techniques. While off line marketing still has its place, if you want to jump to the front of the line, it is going to be all about being an expert internet marketer.

When it comes to internet marketing, you should be both well rounded, and have a particular area of expertise to offer. For instance, to market yourself convincingly as an online marketing expert, you are definitely going to need to know a considerable amount about search engine marketing. Although there are many other ways to make sales and drum up traffic online, even someone with only a passing familiarity with the internet knows that most people find websites through search engines. Learning about search engine optimization and Pay per Click marketing is critical for the would-be internet marketer.

Being a social media and social networking guru is also very important. In some cases, this might be enough to get you a marketing job on its own, because many companies find themselves hiring a marketer whose primary job is to promote their social presence online. Even though social networks may not yet bring in as much sheer volume in traffic as the search engines do, many times the traffic that they do bring is more trusting of the company because of the nature of social networks, and therefore more likely to buy. Having a strong knowledge of Twitter and Facebook, and knowing how to use them to promote a company is a great way to really make yourself valuable in the marketing job market.

The newest trend on the internet is of course the movement towards using the internet through mobile rather than desktop devices. The Smartphone experience on the internet is different than any other, and a cutting edge marketer that was familiar with mobile advertising, in app advertising, and with online marketing to mobile platforms is going to quickly stand out as a candidate that many people are going to be eager to hire, because it could give them the edge in this quickly emerging marketplace.

If you choose to make yourself stand out by promoting yourself as being an expert in any one of these areas, remember that you still are going to need some familiarity with all of them. Also, it is important that you stay on top of the latest developments in all the industries. Online marketing is a quickly changing field, and the marketer that is keeping pace with the current changes is always going to get more work than one that is falling behind the times.

Remember, that how your market yourself is going to be one of the things which makes you get the job. If a company can see clearly that you’re an expert at marketing yourself, they are quickly going to realize that you might be able to do big things for them as well.

10 October 2010

Current Trends in the Marketing Job Market

By: Category: Blog Comments: 0

For several years now, the marketing job place has been one which has been quite competitive. If you’re considering going to school or training yourself for jobs in marketing, you should make sure that you’re informed first about what the job place looks like right now. If you know what you’re getting into in terms of a specific job market, it can help you decide if a new career is the right one for you to choose.

The good news about the marketing industry is that it is growing. During tough economic times like we have just come though, businesses actually often spend more on marketing, and look for the best people that they can find, because they know that is the only way that they can get themselves through the tough times. The bad news about the marketing industry is that there are also more people than ever before trying to get into marketing as a profession. This offers upsides and downsides depending on what type of person you are.

If you’re a driven, hardworking person who is always seeking excellence, then this is an excellent time to get involved in the marketing job place. Because the industry is growing, there is demand for top of the line marketers, there is no denying that. If you’re a hardworking individual and have attention to detail, and are driven to be better than your competitors, then you should have no problem finding a job. On the other hand, if you’re interested in marketing but don’t like to work harder than you have to, and are not the kind of person that is easily self motivated or driven, then you may quickly find yourself passed by the competition the way today’s marketing job place stands.

The types of marketing jobs which are available are also changing. In the past, there was a much greater demand for marketers who knew how to promote businesses in the real world. Now though, the biggest growing area of demand in the marketing sector is in people who are experts in online marketing. This is a sector which continues to grow year after year, and which is also constantly creating new sub-specialties which companies need to hire for.

A good example of this is the social media or social networking expert. Many companies are now hiring a marketer whose primary responsibility is going to be the management of their social online presence. This would include things like managing and maintaining their blog, setting and updating their Facebook page, managing their Twitter feed, and all these related activities. These are all very important things for a business to do, because today, customers simply expect businesses to have all these sorts of things available. There are more and more jobs being created in these online niche marketing positions all the time, and this is one area where focusing your efforts on could yield good results in the current job market.

If the social marketer was the last big thing that came along in the marketing job place, then the mobile marketer might be the current big thing. Mobile marketing is growing all the time, and with more and more opportunities for companies to advertise and promote their products and services through mobile technology, marketers who are experts in this emerging field are in high demand right now. The demand for skilled mobile marketing experts is expected to continue growing for a while at least. The growth will probably continue until the next major innovation in terms of how we experience the internet comes to pass, at which point marketing to that specialty will become the new hottest marketing job.

10 October 2010

Considering Becoming a Marketing Consultant?

By: Category: Local Business Marketing Comments: 0

When a small business is starting to get their feet wet, the people involved usually don’t have a strong marketing background. Most entrepreneurs that are starting a business are an expert in the niche that they have opened their business in, not an expert in marketing, promotion, advertising, or online marketing. That is why many of these entrepreneurs begin to consider whether or not there could be some value for them in hiring a marketing consultant, such as a consultant who is an expert in local business SEO.

The value of a marketing consultant does need to be based partly on a parties own experience in marketing. There are some entrepreneurs who have started more than one business. Such a person might have much more marketing experience than someone that is starting their own business for the first time. The less experience that you have, the more worth your money it is going to be to hire a marketing consultant.

A marketing consultant, even though they cost you money, can actually end up saving you a great deal of money in the long run. That might sound oxymoronic to some people, but it is very true. The reason a consultant can save you money is because they can keep you from making mistakes. If you try and do all of your marketing on your own, there is a very good chance that you’re going to spend some of your marketing budget in areas where the money should not have been spent. A good consultant will keep you from making exactly these types of mistakes.

A marketing consultant that is versed in local search engine optimization is someone that could be very useful to you. Local search is becoming one of the best ways to promote a local business, especially if it has a physical location and is not just an online entity. Let’s face it; far more people use the internet to find the businesses they need now, rather than using the older methods, like yellow pages or newspapers. So, it is critical that you try and drive interested parties to your location rather than to your competitors’ locations.

A marketing consultant should be able to tell you where you should be putting your time and money online. For instance, if there is heavy competition in your sector in the local search field, they might direct you towards a social marketing campaign. The social aspect of the internet has also become a very important tool that many people use to help them locate local businesses.

Another great thing about hiring a marketing consultant is that they are a resource that can help you learn. If you decide to hire a marketing consultant, there is nothing saying that you have to continue using their services for the life of your business, and indeed, most people will not. Instead, use them to get your business off on the right foot, and do your best to learn everything you can from them. Learn what marketing techniques are going to work best for your type of business, and familiarize yourself with the way they approach online marketing and local search. This can give you the tools to successfully market your business on your own, long after the marketing consultant has been let go.

Most new businesses fail within the first three years. It is during this startup time that you need the most help to get your business off the ground, which makes that the perfect time to hire a marketing consultant. They can give you the boost that you need to generate some momentum for your business, which should then hopefully be able to carry itself forward from then on.

10 October 2010

Email Marketing in Local Business

By: Category: Search Engine Marketing Comments: 0

Any local business is going to have to turn to the internet in order to find ways to thrive today. However, when you’re trying to promote your new local business opportunity online, it can be very easy to become completely overwhelmed by all the options you have when it comes to how to go about marketing your business. There are SEO, Social, Content, and Email options to consider, along with many more. Of all of the available means, they all work in one way or another and perhaps work best in combination. The one method that you absolutely can’t afford to ignore, though, is email marketing.

The reason that email marketing is so important is because it has consistently demonstrated the highest rate of return out of all the various areas of online marketing. With such a huge ROI possible through email marketing, you simply can’t afford to ignore it. The more time and money that you spend on email marketing, the quickly you can start generating some big returns for your local business.

Email marketing is all about generating a list. You need to capture as many email addresses as you possible can in order to create a mass emailing list that you can send messages to about your business. Now, when building this list, there are several important things to remember, but the most important is that you familiarize yourself with, and follow, all of the applicable CAN-SPAM regulations. You don’t ever want to be accused of spamming, or it could have a very negative effect on your business.

There are lots of ways that you can gather email addresses in order to build your list. The most common way is to put a sign up form for your list or newsletter on your website. However, you’re going to need a way to convince visitors to actually sign up. What most successful email marketers do is offer their customers something in return for signing up for the list. A good example is when a company offers a free report or eBook to those who sign up. Using an incentive is the surest way to grow your list quickly.

However you build your list, the larger it grows, the more powerful a marketing tool you have at your disposal. The important thing to remember is to not just send your list sales message after sales message. The best results typically come when someone structures their list like a newsletter. Share news and events with your subscribers, and offer them some genuinely useful content in all the emails that you send. This will make them much more likely to open the emails. If you just make every email a direct sales message, you will quickly find that people start to lose interest in opening your mails. If you make them interesting though, they will open them. This leaves you the perfect opportunity for a small mention of a product for sale, for example, something which you’re offering a special on for that week. That is how successful email marketing works.

When getting ready to embark on an email marketing campaign, you’re going to need to set yourself up with some sort of an auto responder program so that you have all the tools for managing your new list. The best programs, like Aweber and iContact, include all the tools you need for creating and managing a double opt in list. They provide people with a way to unsubscribe from your list, and help you make sure that you’re not sending out any emails which could be considered spam. You can also use them to generate an easy to use sign up form for your website.


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