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Local Marketing Industry Weekly Update – #42 – Feb 13, 2013
http://localmarketingsource.com
This week’s agenda:
This is a special week. I cover 5 key areas of business growth, that are key to my success. Unlike any marketing update every done or will ever be done, I discuss some very intimate details about own life that has lead to my current situation.
The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.
Local Biz Builders: http://www.localbizbuilders.com
Facebook: http://www.facebook.com/localmarketingsource
Twitter: https://twitter.com/#!/localim
LinkedIn: http://www.linkedin.com/company/2260936?trk=tyah
Local Marketing Industry Weekly Update – #41 02-06-13
Weekly Update Overview
• Survey: Half Of Small Businesses Never Update Their Listings Online
• Google Local: Rel = Publisher Or Rel=Author? You Should Do Both
• 3 Quick & Easy Link Fixes Many Websites Still Overlook
• Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles
Weekly Tips Overview
Last Week – , Google + Local + possible implications of VINE (twitter 6 second video)
This week, True Cost of remaining anonymous is irrelevance – Eric Schmidt
LIM Tip last week – Education to claiming a listing
LIM Tip this week – Citation Acquisition and Management system and strategies in a LIM
What’s Going on in the Member Facebook Group
Scott Meadows
LMS’ers – Quick question about Citations. I’ve been building citations for my clients and have used a variety of things with mixed results. I’ve done them myself, I know that each one is correct but it is VERY time consuming. I’ve used an Odesk resource, decent, inexpensive, but of course wasn’t 100% accurate, and I’ve used BrightLocal which I think is pretty expensive for what they provide.
The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.
Local Marketing Industry Weekly Update – #40 – january 30th, 2013
This week’s agenda:
• Google webinars
• Google Promoting AdWords Express In Google+ As Way “To Get More Followers”
• Google Local Announces Upgraded Phone Support
• Google+ Adds Improved Multi Page Mgt Interface
• Custom Audiences May Be Facebook’s Most Compelling Ad Product
• Now on Yelp: Restaurant Inspection Scores [UPDATED]
Weekly Tips
-Last Week, Leveraging Social Media Distribution & content
-This week, Google + Local + possible implcations of VINE (twitter 6 second video)
-LIT Tip last week — Customer Survey
-LIM Tip this week – Education to claiming a listing
The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.
TIP
Google + Local
• A physical address. This means no PO Boxes, UPS Stores or shared addresses. Even if you work from home, like a plumber or consultant, you must use your address to let Google know you are indeed a local business working in a specific local area.
• A local phone number with a local area code. Do not use an 800 number or a call tracking number. Google wants to see a real phone number that is consistent in all of your online marketing. Example – using multiple phone numbers online sends a message to the Google algorithm that you are not who you say you are.
You must be engaged in offline transactions. This simply means, money must be changing hands between humans, not online. Example: If you are hardware store owner, transactions take place in your store. If you are an electrician, transactions take place at the place you perform the work.
oogle Citations and NAP
Website is considered most important citation!
Local Marketing Industry Weekly Update – #39 – January 23, 2013
This week’s agenda:
• Suspension and Reinclusion on social G+ Local Pages
• Google+ Local Now Suggests Places to Review Based on Your Search History
• Google Panda Update Version #24; 1.2% Of Search Queries Impacted
• The Marketer’s Guide to Pinterest SEO
The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.
TIP
Hootsuite – (tweeteck)
Tablets, phone, computer
Scheduled
Integrates with Twitter, FB, Google+, LinkedIn, 4square, WP, myspace, instagram, youtube, tumble, flickr, constant contat, and much more
Local Marketing Industry Weekly Update – #38 – January 16, 2013
This week’s agenda:
This week, Systems for measurement and Correction for Local Businesses.
LIT Tip last week – Mobile WP Plugins
LIM Tip this week – Working with International Clients
• FB introduce GRAPH SEARCH
• SEO For Facebook Graph Search? Facebook Has Some Tips
• Google: Review Contests Violate Guidelines
• Google Dashboard: Most New Listings Go Pending – For How Long?
• Yelp stock falls 8% on Facebook Google Is Hiring Someone To Find Ways To Make You Want To Search While Signed-In
• Graph Search news
The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.
Announced this morning in Menlo Park, California, Facebook unveiled they are now officially in the ‘search’ business, with a product called Graph Search.
This is a game changer. Yelp and Google are taking keen note. Fact is, Facebook just instantly has become a destination for Local Search.
Although not yet available, you can become a beta tester on https://www.facebook.com/about/graphsearch.
This will not change our strategy on how to market local business, but fuel the human component. Businesses still need to be better businesses to survive on the Internet.
Truth is that Facebook is one big digital word of mouth marketing maven. Graph search is only adding rocket fuel to how the 23 million local businesses in the USA are going to be found.
I trust my friends, and for some reason I’ll trust their friend’s opinion for my mechanic, and Facebook has this date.
Local business, if you haven’t already, need a Facebook page, top officers and owners need to build their own personal network with local folk. By encouraging ‘likes’ on the business Facebook page, will give greater exposure in the Graph Search Algorithm.
While no testing has been done, it’s clear the pages outside of Facebook will want to be shared in the FB network. This can easily be done with plugins using the WordPress platform. All relevant business pages and blog posts should have a FB like button.
Single sign on sites will also add to this collection of data.
Focus your local business on building and extending your network that touches in or outside Facebook. Continue to create content that is worthy to be shared, relevant for your audience and ensure Facebook is a primary distribution channel.
Watch this video I’ve created that covers a little more in detail.
