Blog Col 1 Another

BLOG POSTS

Crafting is our speciality, we craft beautifull web site and templates, your business with us will benefit in most better way, so why wait buy now and gain great web site from our team.

05 February 2011

Local SEO for Your Region

By: Category: Internet Marketing Comments: 0

When you’re working for local businesses in your area, you are going to sell your services to them based on a number of factors, including your facility with various types of marketing on the web. One area that you’re going to want to place particular emphasis on is local business SEO. Make businesses realize that your efforts aren’t just about driving people to a website, but about actually getting customers in their door.

Local SEO is the one area of web marketing where local businesses can gain the most. Unless a company plans on selling the majority of their products long distance online, getting huge traffic numbers to a website realistically isn’t going to do them a lot of good. What is going to be practical for them is to capture a large portion of the searchers who are looking for a business that offers their product or service in their particular region.

Imagine that a person is on the internet looking for a car dealership. They aren’t simply going to search for car dealerships, as to a person in Chicago; a car dealership in Buffalo is of absolutely no use. Instead, they are going to want to have results returned to them for car dealerships in their local area. They may search for a car dealership in Chicago instead, or they might simply take advantage of the way that Google tries to personalize searches to the geographic region that the searchers is located in. In either case, local SEO efforts for a car dealership in Chicago could make sure that their business is one of the first that these theoretical searchers lay eyes on.

Local SEO is seen by many as the new wave in promotion of local businesses. One thing is for certain, and that is that if a business isn’t trying to make at least some inroads into SEO, they will be watching far more customers walking through their competitors doors than through their own. That said, what are some ways to start making headway in the local SEO area?

First of all, local directories of businesses are very important to focus on when pursuing better local SEO rankings. These are things like local Yellow Pages or possibly local or community business associations. These types of pages rank very well in Google for searches relating to businesses in that area. Therefore, their link back to a website is going to count for a great deal in Google’s eyes, which will improve the rankings of a site in a local search.

The website of the business itself can also be optimized for local SEO. One of the things which is very important is that a full address, as well as a phone number with an area code be listed in the text of the site so that Google can index it. Usually, most people do this by including a “contact us” page of some kind that lists all of the relevant contact details that a company has. Some people also choose to include that information on every single page by putting it in a header or footer. This is not only good for local SEO, but also lets visitors find out how to contact you without clicking on another link. Any time you can minimize the number of steps that a customer has to take to get the information they want on a website, it is a good thing.

Remember that local SEO can take some time, but that the effects will build like a snowball. Every step that you take towards achieving higher rankings for local search will build upon the step before it.

26 January 2011

How to Create Your Own Jobs in Marketing

By: Category: Blog, Business and Employment Comments: 0

The internet has made it possible to be an entrepreneur in almost any line of work. Before the internet, if you wanted to work as a marketing consultant you needed a very strong portfolio of work that you had done for high name employers to even think about making a go of it on your own. On the internet though, results are going to speak louder than resumes, and if you can make some sights successful, you can start to create your own work easier than ever before.

When you’re getting started in online marketing, you need to build a portfolio. There are two ways to do this quickly. First, you can build some of your own sites and promote them online. If you can get your own sites popular and build a steady flow of traffic to them then you should be able to use them as your portfolio pieces. Alternatively, you can provide some work for free for some small startups run by people you know, or for not-for-profit organizations. This is a great way to actually build a body of substantial work. This will speak for your abilities far more than a website that just outlines your marketing education. Concrete results are what will bring you customers.

In order to create your own jobs in marketing, you need to become proactive about recruiting clients. The truth is that traditional jobs in marketing are very dear these days, and many people with marketing degrees are being forced to work independently, or to go into other fields if they don’t have the online skills that companies now value. If you are a wicked online marketer though, you should have no problem marketing your own skills over the internet and quickly brining in customers of your own.

This means having your own website. A good internet marketer who can drive prospective clients to their own site is already making a strong case for what kind of expertise they can bring to the client’s job. By showing that they know how to market a great website, their own in this case, they have given the client a real world example of the type of benefits that they can offer.

Small businesses make the perfect target for someone trying to create their own jobs in marketing. There are two reasons that small businesses are the perfect types of clients for an independent marketing professional. The first reason is that a small company cannot afford to keep a marketing person on hand at all time. Many companies that try this find it to be too expensive, drop it, and then find that they aren’t getting enough customers due to the lack of marketing. Striking this balance is difficult, but someone who can provide them with real results on a freelance basis is likely to look like a very attractive option.

The other advantage to working with small businesses is that they can help you form a niche for yourself. Many small businesses are looking to attract business from their local area, so you can position yourself as an expert in local search engine marketing. This is a very valuable skill to have, as Google is trying all the time to provide results that are more relevant on a geographic basis, knowing that more and more people are using Google Maps and Places to find the stores that they want to do business with.  Learning local search techniques is a great way to find clients, as you can approach small local businesses in your area with a very strong argument as to why they could benefit from hiring you to assist in their marketing efforts.

26 January 2011

Why Networking is Critical for Small Business

By: Category: Internet Marketing Comments: 0

There are many critical skills that the small business owner needs. Marketing is obviously one of these and sales would be another. One pieces of small business marketing advice that all small business owners should heed though, is that networking is a skill that might be just as critical as marketing or sales. This is primarily because networking is the one critical skill that feeds into all of the other skills that one needs to run a business.

Networking is the act of meeting and forming connections with other professionals, prospective clients and people interested in your company. Networking is important because it helps you to build those relationships that are important to the success of your company. You may build relationships with potential clients, as well as with companies that you may be a prospective client of.

First, look at networking from the perspective of sales. When you meet people that are going to be at some point in the future in the market for the type of services or products that you sell, how do you want them to perceive you? Do you want them to think of you as a random site that they found on the internet? As just one name in a list they found in some industry directory? Or do you want them to recall your face? Or possibly remember sharing a drink with you at a mixer or conference? These are the types of impressions that networking should leave.

The truth is that big businesses have a great deal of money to spend on marketing, and to devote to client acquisition campaigns. Small businesses rarely have this luxury. Instead, the personal connection becomes much more important. That is why it is also important for small business owners to learn how to network properly. Networking should never be about shaking as many hands and handing out as many business cards as possible. Instead, it should be about meeting people, as people. Have a good time, get to know someone, and then, when the event is finished, maybe hand them a card on the way out as an afterthought. People are far more likely to remember someone that treats them like a human being than just another prospective customer.

The other advantage to networking for small businesses is that it can often put people in a position where they can form mutually beneficial relationships. For example, imagine that you have one company that makes a product, and another that provides a service. We shall call them company A, and company B. If company A needs the service that company B provides, and company B needs the product that company A makes, this is clearly a situation where they are in a position to aid each other. However, in a normal business transaction, it would be far more common for each company to just go to the other, or a competitor, and buy their product.

During a networking situation though, a conversation could lead to this type of situation being discovered. This puts each company in a situation to help another, while helping their own company. Providing a product or service in exchange for something is a wonderful tool for a small business, as this is often much more affordable than paying for that product or service in cash.

There are countless reasons that networking is important for a small business owner, but the important thing to take away is that it is in fact important. You need to get out to events, trade shows, conferences and similar events in order to meet those people that are involved in your industry.

26 January 2011

What Does a Local Internet Marketing Consultant Do?

By: Category: Blog, Internet Marketing

If you’ve been reading up on ways to promote your small business online and have been browsing marketing tips for small business, you have probably heard that a local internet marketing consultant may be able to help your company. However, it might not be clear exactly what a local internet marketing consultant does. Understanding what these people do can help you see why hiring one might be beneficial for your company.

There are several different elements to a full-blown internet marketing campaign. An internet marketing consultant can provide you with help on all of them. Although there are actually more types of internet marketing than these, some basics are search engine optimization, email marketing, social media and social networking. If your consultant can help you with these four areas, it will quickly make a difference in how much traffic you are driving to your websites.

Search engine optimization means that your consultant will help your site to rank higher in the search engines when someone searches for terms related to your site. They will do this in two ways. First, they will help you optimize the content on your site with keywords so that the search engines know that it should be listed when people search for certain terms. Next, they will build links using anchor text and keywords from other trusted sites to help positively influence how highly Google thinks your site should be listed when they provide search engine results to searchers. As a local search specialist, a consultant needs to focus their efforts on ranking high when people are searching for physical businesses in a certain geographic region.

Email marketing is the next thing that an internet marketing consultant needs to be able to do. When consulting with internet marketing, it is critical that the consultant is able to provide the client with the means for building a strong email list. A large list is one of the key components to a successful online business. This means setting the client up with a means for collecting customer email addresses, and then with a good method of mass emailing them while staying compliant with all the applicable laws and regulations.

Social media is another area that an internet marketing consultant needs to be engaged in. With a focus on local marketing, they need to create content that is going to be posted on social media sites that is focused on brining in searchers looking for local content. This in turn will raise the general profile of your business in the online world, especially among those searching from the local area.

Social networking is another very important tool of the local internet marketing consultant. Anytime there is a local group on Facebook, or a group of local people to follow on Twitter, a consultant should make sure that a local company inserts itself into those communities. Local communities on social networking sites might be smaller than the communities at large, but news travels much faster along those channels, and will reach people that are actually qualified to come in and be a customer at a local business.

A local internet marketing consultant needs to focus all four of these types of efforts on qualified traffic. This means people that are actually in the geographic area that the business is located in, unless the business is also trying to sell product online, unless a broader approach is taken. The goal is to make sure that when someone uses an application like Google maps to search for a certain type of business that your company is near the top of the list.


Get Your FREE
Training Videos Now:

Email Address*
CLOSE