While it is true that the marketing employment sector is tight these days, by no means does it mean that there isn’t room for a dedicated and driven young marketer to find huge success. However, if you do expect to make your mark as a marketer, when looking for jobs you are going to need to find ways to make your expertise stand out from that of the competition. With that being said, here are some things that you can think about which can help you get those marketing jobs instead of your competitors.
In today’s marketing world, the internet is by far the most important area for you to have expertise in. The problem is, there are still too many marketers that pride themselves on all their marketing expertise in offline marketing techniques. While off line marketing still has its place, if you want to jump to the front of the line, it is going to be all about being an expert internet marketer.
When it comes to internet marketing, you should be both well rounded, and have a particular area of expertise to offer. For instance, to market yourself convincingly as an online marketing expert, you are definitely going to need to know a considerable amount about search engine marketing. Although there are many other ways to make sales and drum up traffic online, even someone with only a passing familiarity with the internet knows that most people find websites through search engines. Learning about search engine optimization and Pay per Click marketing is critical for the would-be internet marketer.
Being a social media and social networking guru is also very important. In some cases, this might be enough to get you a marketing job on its own, because many companies find themselves hiring a marketer whose primary job is to promote their social presence online. Even though social networks may not yet bring in as much sheer volume in traffic as the search engines do, many times the traffic that they do bring is more trusting of the company because of the nature of social networks, and therefore more likely to buy. Having a strong knowledge of Twitter and Facebook, and knowing how to use them to promote a company is a great way to really make yourself valuable in the marketing job market.
The newest trend on the internet is of course the movement towards using the internet through mobile rather than desktop devices. The Smartphone experience on the internet is different than any other, and a cutting edge marketer that was familiar with mobile advertising, in app advertising, and with online marketing to mobile platforms is going to quickly stand out as a candidate that many people are going to be eager to hire, because it could give them the edge in this quickly emerging marketplace.
If you choose to make yourself stand out by promoting yourself as being an expert in any one of these areas, remember that you still are going to need some familiarity with all of them. Also, it is important that you stay on top of the latest developments in all the industries. Online marketing is a quickly changing field, and the marketer that is keeping pace with the current changes is always going to get more work than one that is falling behind the times.
Remember, that how your market yourself is going to be one of the things which makes you get the job. If a company can see clearly that you’re an expert at marketing yourself, they are quickly going to realize that you might be able to do big things for them as well.
