Local Marketing Source Faculty

Scott Gallagher

Scott Gallagher is a founding faculty member of Local Marketing Source and owner of CCS, a leading online marketing agency serving local businesses. For over 12 years Scott has provided consulting and online marketing services to hundreds of businesses with annual revenues up to $50 million. Scott has become a recognized expert in the rapidly growing field of local internet marketing and frequently publishes articles and conducts training seminars focused on using email marketing, search engine optimization and social media to reach a targeted local audience. He is the author of the book, "Marketing Local Business Online" and has developed a complete coaching course to help entrepreneurs launch their own local online marketing agency.

Kristie McDonald

Kristie McDonald is the founder of Nitro Toyz online store and co-owner of The PPC Agency. In partnership with Howie Jacobson, PhD, author of “AdWords For Dummies”, The PPC Agency is dedicated to helping existing agencies offer high end, professional PPC management services to their clients. With over 18 years of experience as a McKinsey & Co. trained consultant, Kristie has become a leading expert on the Internet for eCommerce and online marketing. Kristie serves as a business consultant for Online Biz Consulting, a moderator for StomperNet and a faculty member of Local Marketing Source.

Marketing Local Business Online

Marketing Local Business Online – Coaching Course

This six week coaching course gives you the most robust training package focused on local online marketing ever created. Through professional video instruction Scott Gallagher will show you how to market a local business through the Internet plus how to manage and acquire those local clients.

Filled with step-by-step instruction you will quickly learn the core elements needed to build an agency with several monthly paying clients. This course includes practical worksheets and templates that you can apply directly to your business. Combine all this with weekly live Q&A calls with Scott Gallagher and the LMS Faculty and your business is headed for profitable success.

Learn the execution of local Internet marketing:

- How to attract unlimited business from Google for free.

- How to engage with your client’s customers using the Internet so they spend more often.

- How to create and use videos to increase sales and conversion.

- How to us Web 2.0 properties like Facebook and Twitter to market a local business.

- How to do email marketing properly to build lifelong customers.

- How to manage your Internet marketing campaign properly.

- Where to find the right tools to get the job done.

Learn the management of a local Internet marketing agency:

-How to sell high priced services to local businesses using the highly acclaimed “SEO Sales Trail.” No prior experience required!

-How to manage multiple clients and utilize economies of scale to maximize your profits.

-How to find and manage multiple resources such as outsourced contractors, commissioned employees and in-house employees as you grow.

-What tools are used to manage your business efficiently to ensure quality delivery of services and high productivity from your team.

-How to build and understand a growth strategy to implement resources as the business grows.

-What critical Key Performance Indicators (KPI’s) are required to measure and monitor from your first day in business.

Includes the Marketing Local Business Online eBook

By Scott Gallagher – This 187 page eBook is your guide to learn how to market local business online and build a profitable local internet marketing agency.