Local Marketing Source Blog

Networking in Small Business

Anyone that has their own business knows the value of networking. It is through the connections that you have with clients, other business owners, and even competitors that will ultimately provide you with the leverage to increase the profitability of your business. What people need to learn now is that internet local marketing can give you the ability to network on the internet in ways that, until now, were only possible in real world settings.

In the past, networking was a function that had to involve meeting people face to face. It was in order to gain contacts that people would do things like attending meetings of local business owners, become members of industry associations, and attend conferences and workshops. While all of these are still worthwhile pursuits, and can be valuable networking sources, it can be much easier and quicker to network with like minded people online.

You may have heard about the most popular trend on the internet over the last couple of years, and this is that of social networking. Social networking is a type of website that connects its users in a variety of ways. They can chat with each other; keep each other posted about what’s going on in their lives or businesses, share content, and more. Social networking provides a huge opportunity for small businesses to network with other business owners, and with potential customers.

There are a lot of players in the social networking game that can be useful for a small business, and they’re all worth examining. Facebook is probably the most well known example, and having a small business page on Facebook is a must. You can have a page for your business which customers can ‘like’. This is a great place to update customers with specials and developments at your business. You can also have a personal profile page which you might use to connect yourself with other business owners and peers that you want to stay in communication with.

Twitter is another very popular site of this nature. Twitter is essentially a micro blogging platform, where you can offer short, to the point updates, or ‘tweets’ to those who are following you. Twitter is incredibly popular, and a great mobile social networking tool, so it’s good to have a consistently updated Twitter profile as well.

LinkedIn is another site that can be great for networking with other professionals. Typically, this is a site which is much more business oriented than the others, which tend to be more socially oriented. If you’re interested in networking mostly with other professionals in or around your industry, then you should build a complete LinkedIn profile immediately.

These are just a few of the networking opportunities which exist online. There are many more sites, and many industry specific sites which can be a great way to network with others. Blogs are a great place to meet contacts. If you read a blog post which you find interesting, or which you have feedback on, be sure to leave a comment. That can stir great discussion and get you in touch with like minded people.

Forums are another place where conversations can start and you can meet people that you should be networking with. A quick Google search will usually show results for many different message boards and forums in almost any industry. Posting there can be a great way to introduce yourself to others in your field.

The best part about all of these various types of networking is that they all can be done with very little time investment. A little time each day on your social profiles, blogs, and forums, can yield some great contacts over time.

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One Comment Published

King / 1 May 2016 / Reply

I’m impressed! You’ve managed the almost imipbsosle.

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