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Local Search Engine Marketing – LMS Weekly Update #47 – BING Subjectship, Google Penalized BBC

Local Marketing Industry Weekly Update – #47 – March 20, 2013

This week’s agenda:

Weekly Update Overview

• Is Bing Testing “Subjectship” Rather Than Authorship In Its Search Results?
• Google Penalized One Article On BBC’s Web Site
• Bing Webmaster Tools Adds Site Move Tool
• Video Snippets Vs. Author Images – Which Have Higher Click Through Rates?
• Study Finds Google’s Penguin Update Getting Stricter Over Time
• Google Panda Update 25 Seems To Have Hit
• Google: We’re Unlikely To Confirm Current Or Future Panda Updates
• AdWords “Ineffective” Says eBay, Google “Meta-Pause Analysis” Contradicts Those Findings
• Study: 55 Percent Of Mobile-Search Driven Conversions Happen In One Hour Or Less

Weekly Tips Overview

Last Week – Local Networking for Citation and Ranking
This week – Videos – simple and get 5 key videos in next three months
LIM Tip last week – Local Networking to Create a Local Seminar for FREE
LIM Tip this week – client expectations – under promise , over deliver . famous business leader always did this to become richest company in world.

The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.

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Written by

Scott Gallagher is a founding faculty member of Local Marketing Source and owner of WON Marketing, Inc. For over 14 years Scott has provided consulting and online marketing services to hundreds of businesses.

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