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Local Marketing Update #44 – Local SEO Tutorials

Local Marketing Industry Weekly Update – #44 – Feb 27, 2013


Weekly Update Overview

  • Google Panda Two Years Later: 5 Questions With HubPages CEO Paul Edmondson
  • 5 Questions With HubPages CEO Paul Edmondson About The Google Panda Update
  • Will Google Penalize Chromebooks, Google Analytics, AdWords & Google+ For Using Advertorials?

Weekly Tips Overview  

Last Week –  Learning to Sell SEO Services

This week – Business Habits and Addiction

LIM Tip last week – STUDENT HOT SEAT WITH GEM WEBB.    We’re going to look through his proposal to his client, a complete proposal overview looking at the all the website components to improve search and conversion.

LIM Tip this week –  Time Management.  Balancing your personal and business life for success.  Stop chasing the money, find inner peace, follow your passion and the money will follow.


What’s Going on in the Member Facebook Group

Darren Urquhart

Google Places dilemma. I have a client, a psychologist, who is operating from a leased desk in someone else’s business (weight loss advice). They are two separate businesses but they share an address and even a phone (the receptionist redirects incoming calls). At the moment my client is ranking well in local results but with her old address in the Google Places listing. Now, the weight loss business ALSO ranks in local results for the term “psychologist <location>’ even though they are only cross-selling my clients services.


So should we claim our Places listing, change the address and phone and risk loss of visibility? Or just let it go for now and enjoy the two listings we have?


Note: the client’s website and all other major directories have the correct NAP. Google Places is incorrect but ranks her #1 for a key geo-phrase.

Weekly Local Business Tip

What is addiction?


Addiction is a worldwide mysterious plague that infests every level of society. It baffles and corrupts teachers, doctors, lawyers, police, and politicians. What is addiction, and why is it so powerful and pervasive?

Addiction is a rebellion against the metabolic basis of life. Metabolism requires nutritious food to satisfy hunger and create health. Addiction bypasses metabolism by replacing food with fantasy, nutrition with numbness, hunger with euphoria, satisfaction with craving, and health with sickness. So addiction is a fanciful, futile flight from life with a fleeting euphoria, constant craving, and certain sickness

  • Addiction to technology, including email, crackberries, smartphones and especially Facebook.
  • Interuption.  Not listening.
  • Negativity or constant critism.
  • Poor eating habits

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Written by

Scott Gallagher is a founding faculty member of Local Marketing Source and owner of WON Marketing, Inc. For over 14 years Scott has provided consulting and online marketing services to hundreds of businesses.

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