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Local Marketing Update #43 – Learn to Sell SEO Services

Local Marketing Industry Weekly Update – #43 – Feb 20, 2013

Weekly Update Overview


Weekly Tips Overview

This week –  Learning to Sell SEO Services

LIM Tip this week –  STUDENT HOT SEAT WITH GEM WEBB.  We’re going to look through his proposal to his client, a complete proposal overview looking at the all the website components to improve search and conversion.


What’s Going on in the Member Facebook Group

Darren U.

Google Places dilemma. I have a client, a psychologist, who is operating from a leased desk in someone else’s business (weight loss advice). They are two separate businesses but they share an address and even a phone (the receptionist redirects incoming calls). At the moment my client is ranking well in local results but with her old address in the Google Places listing. Now, the weight loss business ALSO ranks in local results for the term “psychologist <location>’ even though they are only cross-selling my clients services.

So should we claim our Places listing, change the address and phone and risk loss of visibility? Or just let it go for now and enjoy the two listings we have?

Note: the client’s website and all other major directories have the correct NAP. Google Places is incorrect but ranks her #1 for a key geo-phrase.

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Written by

Scott Gallagher is a founding faculty member of Local Marketing Source and owner of WON Marketing, Inc. For over 14 years Scott has provided consulting and online marketing services to hundreds of businesses.

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