Local Marketing Source Blog

Facebook Graph Search – Facebook enters SEARCH

Announced this morning in Menlo Park, California, Facebook unveiled they are now officially in the ‘search’ business, with a product called Graph Search.

This is a game changer. Yelp and Google are taking keen note. Fact is, Facebook just instantly has become a destination for Local Search.

Although not yet available, you can become a beta tester on https://www.facebook.com/about/graphsearch.

This will not change our strategy on how to market local business, but fuel the human component. Businesses still need to be better businesses to survive on the Internet.

Truth is that Facebook is one big digital word of mouth marketing maven. Graph search is only adding rocket fuel to how the 23 million local businesses in the USA are going to be found.

I trust my friends, and for some reason I’ll trust their friend’s opinion for my mechanic, and Facebook has this date.

Local business, if you haven’t already, need a Facebook page, top officers and owners need to build their own personal network with local folk. By encouraging ‘likes’ on the business Facebook page, will give greater exposure in the Graph Search Algorithm.

While no testing has been done, it’s clear the pages outside of Facebook will want to be shared in the FB network. This can easily be done with plugins using the WordPress platform. All relevant business pages and blog posts should have a FB like button.

Single sign on sites will also add to this collection of data.

Focus your local business on building and extending your network that touches in or outside Facebook. Continue to create content that is worthy to be shared, relevant for your audience and ensure Facebook is a primary distribution channel.

Watch this video I’ve created that covers a little more in detail.

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Written by

Scott Gallagher is a founding faculty member of Local Marketing Source and owner of WON Marketing, Inc. For over 14 years Scott has provided consulting and online marketing services to hundreds of businesses.

3 Comments Published

Emil / 15 January 2013 / Reply

I knew facebook would open up…it was just a matter of time..this is great way of sharing, I use it to introduce my service. It took long enough to put together this marketing pillar.

Cliff Calderwood / 16 January 2013 / Reply

Thanks for getting this out so quickly Scott. Again your finger is always on the pulse. I’m looking forward to your “stuff” you said you’ll post on how to leverage this new Facebook search.


[…] Scott Gallagher of Local Marketing Source also has thoughts, which he put into a short video on the topic. http://localmarketingsource.com/blog/facebook-graph-search-facebook-enters-search/ […]

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