For all companies, it is an exciting day when their website makes its debut to the World Wide Web. Confidence is soaring as they wait with anticipation for leads to start appearing, but alas, a week may pass with few to no leads. Anger and frustration soon replace anticipation for this business as they try […]
Successfully Listing Your Business in Google Local
One of the most obvious tactics for becoming successful, but one that is very often overlooked by many website owners, is getting listed in Google Local, also called Google Maps. It should not escape any business owner that optimizing your site for becoming visible in Google Local listings is going to improve your bottom line […]
How to Sell SEO (Search Engine Optimization)
Selling Internet marketing services, or more specifically search engine optimization, to a local business becomes rather challenging if you don’t fully understand the system and procedures involved in order to accomplish this. Businesses buy for very different reasons than a consumer would. Consumers typically purchase from emotion, however a business rarely purchases out of emotion […]
Defining Small Business Service Areas for Local SEO
Ever wonder how the search engines select the most relevant businesses to display in the local business results? I do too and it turns out this is a huge challenge for the search engines. Even the big boys like Google, Yahoo and Bing are still trying to figure this one out. To date, a large […]
Google Mobile Coupons Just Announced For Local Businesses
Just announced, Google is now offering coupons from its local business listing service on mobile devices. Until now, coupons were only available from the desktop application of Google Search, and the coupons had to be delivered on printed paper. Whether it’s a mobile coupon or printed coupon you want for a local business, you need […]
Ten Tips for Building Your Business Squidoo Lens
In the marketing toolbox for local businesses, there are several options to help promote a local business using the Internet. We all know that social media is taking business by storm and search engines drive more traffic to a website than all other mediums combined. The following strategy takes the top two online methods to […]
What Is the Difference between a Citation and a Link?
The one constant thing about search engine optimization over the years has been that the things that count the most are constantly changing. Even though we have all been taught for a very long time that building links is the most important part of a SEO campaign, there is now a new factor that is […]
How to Select A Qualified SEO Consultant to Improve Search Engine Rankings
There are many benefits you can receive from a professional Search Engine Optimization consultant, expert and or company. Throughout the world many professionals offer a variety of services to help improve a website. Unfortunately, there also exist plenty of unethical so-called SEO experts looking to cash in on your needs to improve your website’s performance […]
