Category : Local Business Marketing

Local Marketing Update #43 – Learn to Sell SEO Services

Local Marketing Industry Weekly Update – #43 – Feb 20, 2013 Weekly Update Overview Search Engines More Trusted Than Social Media For News & Information [Study] Google Sends Hundreds Of Thousands Of Webmaster Notifications Each Month & 90% Are Black Hat Related Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore] […]

Facebook Graph Search – Facebook enters SEARCH

Announced this morning in Menlo Park, California, Facebook unveiled they are now officially in the ‘search’ business, with a product called Graph Search. This is a game changer. Yelp and Google are taking keen note. Fact is, Facebook just instantly has become a destination for Local Search. Although not yet available, you can become a […]

Service Area Businesses – Apple Rumors – 2013 Local SEO Predictions

Local Marketing Industry Weekly Update – #36 – 01-03-13 THIS WEEK: This week’s agenda: This Week • Service Area Business with a verified social local Google+ page? Delete It • Rumor: Apple May Buy Crowdsourced Mapping App Waze • 2013 Predictions for Local SEO The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott […]

Local Review Sites for Online Marketing

Local Review Sites A review site is a website where reviews can be posted about businesses, products, or services. In some cases, even people.  These days, these websites are using Web 2.0 techniques to gather reviews from customers.  Sometimes they may employ professional writers to author reviews on the topic of concern for the site. […]

Citation Acquisition Strategies for Online Marketing

Continued from Part 1: “Citation Sources for Online Marketing“ Local search engines The search engines crawl each other to find citations that will validate or correct the business information in their own database. Additionally, some engines and data share information with each other typically through a data leasing arrangement or syndication. For example, you’ll frequently […]

Citations Sources for Online Marketing

Now that we are reminded that marketing a business on the Internet follows traditional marketing principles, we know from organic search engine optimization that links are very important for ranking and now I am telling you that citations from highly relevant sources are also important. So I guess the question becomes what is the difference […]

Profile Listings Best Practices

If you visit this has a simple little tool to collect all available listings showing which listings are claimed already as well as providing links to claim any unclaimed listings. It is important that your profile is completed 100% or as close to it as possible. When filling out information for any of the […]

NORAD Challenges, 70% Keyword Mark, Google Maps in iOS, Updated Review Content Policy

Local Marketing Industry Weekly Update – #35 – 12-19-21 THIS WEEK: This week’s agenda: • Google Challenges NORAD In Tracking Santa, Launches Google Santa Tracker • Keyword Not Provided Passes 70% as Chrome Makes ALL Searches HTTPS • Google Map for iOS Ships • Google Updates Review Content Policy • Google Running Feedback Experiment That’s […]

SMB Facebook Disconnect, Great Author Photos,Universal OneBox Display, Webmaster messages black hat

Local Marketing Industry Weekly Update – #34 – December 12, 2012 THIS WEEK: · The Disconnect Between What SMBs Use Facebook For and What Consumers Use it For · What Makes for a Good Author Photo in the Local Results? · Local Onebox Display Now Upgraded to New Universal OneBox Display · 90% Of Google […]

Apple’s Map Debacle, Google+ Social Merg, Google Acquired Incentive Targeting, Same Day Local Delivery and Wal-Mart

Local Marketing Industry Weekly Update – #32 – November 28, 2012 This week’s agenda: • A second head rolls in the wake of Apple’s map debacle • Having Issues with Your G+Local Social Merge? My Advice: Don’t • Google Acquires Incentive Targeting For Coupon Programs • Google+ Page 500 Error Bug & Work Around • […]