Email and Social Media Marketing

Welcome to Module 5 of the Accelerated Program for Local Online Marketers. This is the fifth of six modules that will cover the execution and management of operating a local online marketing agency.

LMS Forum

The LMS Forum is provided to facilitate and encourage communication between LMS members, LMS faculty and staff. Take a moment to visit and post a message in the forum at LMS Forum.

Module 5 Content

This fifth module focuses on Email Marketing campaigns and Social Media Marketing strategies. Email and the use of social media remains one of the most cost effective ways to stay in touch with prospects and clients to generate additional sales. You will need to understand how to create an effective email marketing campaign for your local business clients and the most effective tools for delivery. You will also need to understand Social Media and the social sites and communities that are worth focusing time on.

Module 5 will cover the components of a successful email marketing campaign and how to create an email marketing campaign for your clients that will drive sales and customer loyalty. Scott will share the email marketing tools that are proven to deliver results and his best practices for using these tools with local business clients.

This module will also provide an overview of Social Media Marketing and how to use this online medium to drive traffic to a local business website. By using social sites that have proven abilities to improve search engine rankings for a local business website, you can easily improve on your SEO process.

•