Pay Per Click Marketing
Welcome to Module 3 of the Accelerated Program for Local Online Marketers. This is the third of six modules that will cover the execution and management of operating a local online marketing agency.
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Module 3 Content
This third module is an overview of Pay-Per-Click (PPC) advertising and how this method drives immediate highly targeted traffic to a local business website. Recent advances in Pay-Per-Click (PPC) targeting allow for focused campaigns targeting very specific geographical areas. You will need to understand this method of driving traffic and when it is best utilized to deliver results for your local business clients.