Websites and Search Engine Marketing

Welcome to Module 2 of the Accelerated Program for Local Online Marketers. This is the second of six modules that will cover the execution and management of operating a local online marketing agency.

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Module 2 Content

This second module is focused on the proper use and development of local business websites and an overview of the search engine marketing strategies to drive targeted traffic to the websites. The website of a local business is a primary focal point of the online marketing strategy. You will need to learn how to deliver websites that generate prospects for your local business clients and how search engine marketing is used to drive targeted traffic to the website to increase the number of qualified prospects.

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