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BANNERS

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Articles

Submitting articles to article directories is one proven and effective way to drive consistent traffic. Some of the top article directories which you should submit to include:

1. EzineArticles.com

2. GoArticles.com

3. IdeaMarketers.com

4. ArticlesBase.com

5. SearchWarp.com

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Article 1
Making Money as a Local Internet Marketing Consultant

There are a lot of ways to run a great business that provides internet marketing services to its clients. However, many internet marketing consultants find that they can achieve more success by offering highly specialized services. This might mean that they offer all services with particular strength in one area, or that they only offer a single service to augment other internet marketing services a client might be utilizing. In either case, an area of emphasis can be a great way to build a reputation and to increase business. Working as a local internet marketing consultant can be a great way to do this. Many people don't realize that there is more to local search marketing than just using a local keyword tool. Providing clients with a focused, hands-on approach to improve their rankings in local search can be a great way to stir up business as an internet marketing consultant. When you're trying to make money as an internet marketing consultant, one of the key areas of your business is going to be convincing people that they need your services. Obviously, you need to know what you're about. You're going to need to be able to produce real results that provide people value for their dollar, otherwise you will quickly go out of business. Assuming that you do know how to promote a site online though, you need to find ways to convince people that they need your services. First, if you're focusing on local search, then you need to define who your clients are. Many choose to do this by starting with actual businesses with physical locations in their area. Local search is aimed more at people with actual physical storefronts, not so much those who only have an online presence. You can drum up business for yourself in the usual ways. You can have a great website (that should be ranking well if you know your business), you can use social networking, and you can cold call local businesses. With all of these methods though, you must have information that you can provide to your potential clients that will help convert them into sales. You should always try to promote your business in terms of the benefits that you can bring to the client, not just the features you offer or the skills you have. For instance, saying that you specialize in targeting local search clients is one thing, but telling prospective clients that you can actually help increase the traffic flow to their business is something more concrete. Looking at things from the client’s point of view is an important part of marketing this type of business. If you're just starting out in this line of work, you may want to take on some lower paying freelance jobs before you actually try to make it on your own as a business. That way, you can build some satisfied clients. You can point to these as examples of your success or use them as references. References and examples are both useful when it comes to gaining new clients.

Article 2
Defining Online Service Area in Local Business

As local search and geo based SEO became more and more important, people were beginning to have concerns about the service areas of businesses. The problem was that most of the local search results for businesses were being provided based on the physical address that they had presented. This presented problems for a number of different reasons. Now though, the notion of a service area is becoming one that the search engines are starting to accommodate, and this small business marketing tip can make sure that the service area of your business is being reflected in how it ranks in search engines. First of all, the problems that came from only using the physical address of a business were pretty large. Take a pizza delivery company for instance. They may provide deliveries to a very large service area, but if only displayed based on their physical address, many people searching for Pizza might only see results which are actually closer to their location, even though they could have the option of many other pizza places. This is a small example of the problem, which becomes magnified in businesses with even larger service areas, such as delivery companies and on site service providers. Another problem that this presented was that there are some people that don't want to list an actual address for their business all the time. There are many people working from home that might have a service area in a part of the city which is where they might not actually live, and they probably don't want their home address plastered all over the internet as their business address. These reasons and more are why search engines started to sit up and take notice that there needed to be ways to more clearly define the service areas offered by a business. Enter Google places. Since the rebranding of the Local Business Center into Google places, there have been a lot of additions and tweaks to the service, and one of these has been the changes that have made it possible to designate the service area of a business. When you log into Google places you now have the ability to define the service area that you provide service too. All you have to do is list the various towns, neighborhoods, or areas that your business services. This might sound like a little thing, but the truth is this one little tip can make a big difference. For most of us, a lot of our traffic still comes straight from Google. If we're looking to try and get more people in our city to start using our services, then making the most of Google Places is something that we need to be doing, and this includes defining a service area. Otherwise, you may be limiting your best search engine performance to local searches centered on the immediate area that your business is based in. Also, for home based businesses that wish to define a service area but hide their physical address, that is a feature that is also available in Google Places.

Article 3
Importance of Selling Internet Marketing in a Recession

It may seem like a contradiction, but the truth is that the absolute best time to both sell and buy marketing services is during a recession. When times are good, there are many businesses that can survive with minimal marketing. They continue to thrive based on either the strength of their reputation or their existing client list. However, as a recession begins to fall, people begin to tighten their belts. Because of this, it is important for small businesses to find ways to gain new clients; otherwise they may end up suffering the full effects of a recession. If you run an internet marketing business and you are marketing to small business clients, there are some very important points that you can use to make your services look much more attractive and get them to loosen their belts just a bit. When most business owners sense a recession coming, they start looking for ways to cut back their expenses. The mistake that most of them make is to cut back on their overall marketing expenses, feeling that they need to concentrate on reducing their budget to keep their business afloat. This is actually one of the worst things that they can do. When you are marketing to small business clients, you really have to get the point across that, when a recession comes, the best thing to do is to market harder, not less. In order to do this, you’ll have to show them how they can benefit from an increase in internet marketing services, especially during a recession. You see, during a recession, a business’s competitors are going to be experiencing many of the same things that they are. This means that they will also likely be cutting back on marketing. The company that doesn't follow that trend and, instead, aggressively pursues the clients that are out there is going to quickly start scooping up market share that might have gone to their competitors. Even if the overall growth of clients and customers is slower than it would be during good times, that growth will continue long after the recession has ended. Of course, if you can convince a small business of the wisdom of continuing to market themselves, even during a recession, getting them to spend those dollars on internet marketing should be a breeze. If they're trying to reduce their marketing budget, then putting them into online marketing efforts where there are larger returns will make sense. You can sell online marketing to these types of clients based on simple math alone. There are so many more prospects and leads online that can be reached through proper internet marketing campaigns than could ever be reached for the same price through more traditional marketing methods. In addition, the ROI of online marketing dollars has been shown to be much higher than other, more expensive marketing methods. The ROI on email marketing, for instance, has some very strong figures. One thing to remember is that, instead of promoting internet marketing services as a resource when the sky is falling, you should show your potential clients how using internet marketing during a recession can be a major opportunity to ensure success well into the future.

Article 4
Internet Marketing for Small Business

Any small business that is trying to open its doors in today's business climate needs to take a long look at the possibilities that await them in the field of internet marketing. Marketing small businesses off the internet is incredibly difficult. Unless a startup has great word of mouth due to previous endeavors of the team involved, has large cash reserves for offline marketing, or is filling a very narrow niche with a very unique product or service, it can be extremely difficult to attract enough clients for a business to survive. This is the reality that leads to so many small businesses failing within their first year, and even more within the first three. One of the keys to marketing small businesses is that they need to get the best results for the fewest dollars. Essentially, it is the businesses that can make the most sales with the lowest expenditures that are going to survive, thrive, and grow. This is the opportunity that businesses can have when they turn to the internet for their marketing. First and foremost, the key to a great internet marketing campaign is always going to be the website. This is the one area in which businesses should absolutely not scrimp, as a world class website helps ensure that whatever marketing methods you employ online, once they drive traffic to your site you've given yourself every possible chance to make that sale. From there, a small business can have a wide variety of options as to how exactly they want to go about promoting their site on the internet. Natural search is still the largest source of traffic online, which is to say the traffic that comes from people searching for terms in the search engines, like Google. SEO, or search engine optimization, means doing things both on and off your site that will get your site to perform better in those search results. You can either study or learn to do this yourself, or find an affordable SEO firm to help you get your site ranking higher. If you're already online, then you're probably either a part of, or at least aware of, the massive social craze which has swept the internet over the last several years. This movement has provided us with not just a great way to keep in touch with friends, but also massive marketing opportunities. Places like blogs, Facebook pages, Twitter accounts, and LinkedIn profiles are a great way to market a business on the internet. Email marketing is perhaps the king of internet marketing. Most statistics show that this type of promotion boasts one of the highest returns on investments that you can find for your marketing dollar. The idea usually revolves around the generation of a list, that is to say a group of people who have agreed to receive information from your company to their email inbox. If you can build a large list over time, you will have access to one of the most powerful sales tools on the planet. The reason why businesses need to consider online marketing is simple. You can get more results, for less money, than you ever could by advertising in more traditional media. If you want a business to grow, you have to turn to the opportunities that the internet provides to you. There is lots of opportunity for small business owners to learn how to promote their own businesses online, and there are also lots of affordable firms that provide internet marketing services that can give a small business the kick start it needs online. If you're not marketing online though, you're leaving money on the table.

Article 5
Educating Small Business Owners about Internet Marketing

When a person runs a small business, they are usually either working with a very small team or even all on their own. Usually, the expertise of that team is going to be devoted to the area of business that they are in, not towards internet marketing. As a result of this, many small business owners don't really understand what marketing small businesses online requires. It’s important for someone that is running an SEO business to keep this in mind, and to find ways to educate small business owners about internet marketing. The first thing that small business owners need to understand about online marketing is what kind of results it can bring to them. Many people only have a sort of vague understanding about the potential that lies within the internet. What they need to understand is that a focused internet marketing campaign which is properly executed can greatly increase the profile of their business. Even small local businesses can benefit greatly from an online marketing campaign because so many people now use online methods (including using searches from mobile devices) to find businesses in their area. Business owners may not realize this, so they need to be taught about the various methods and how these methods of online marketing can directly impact their business. Small business owners also often need to be educated about the effort that they need to put into an online marketing campaign. Showing them that there are simple things that they can do themselves, such as maintaining a blog or Facebook page for their business, serves several purposes. First, these are both important tools which should be used in an internet marketing campaign. It also helps to show small business owners that promoting a business online is easy, and something which is not as esoteric or complicated as they may have originally assumed. You also need to show small business owners that success online is measurable. Many of them veer away from hiring internet marketing professionals because they feel that they are not going to be able to concretely measure the value that they are getting for their marketing money. Show them the analytics that can be run that will very specifically measure the impact that these marketing efforts have in order to reassure them that their money is being well spent. Small business owners also need to be educated about how online marketing applies specifically to small local businesses. The more you can educate them about mobile technology for example, and how it is used to locate businesses when people are out shopping, the more likely they are going to be to embrace undergoing an internet marketing effort. Another thing that is important to explain to small business owners is that internet marketing isn't just about making sales through a website. It is also about actually getting people in the doors of a physical business. If a business doesn't have a product that they can sell directly online, be sure to educate them about how an online presence, especially with local marketing efforts, can drive traffic through their doors as well. Taking advantage of local business listings with Google and other directories are good resources to show small business owners how this element of marketing their business online would work. The reason many small business owners stay away from online marketing is simply because they don't understand it. This also means that many of their competitors won't understand it as well. Showing a business owner that, by understanding and employing online technology, they can surpass their competitors is a great way to convince them of the benefits of internet marketing. Be clear, be open, and be specific about how internet marketing can help their small business.

Article 6
Steps to Improve Your Website Conversion for Local Business

Most people that are running local businesses are now figuring out that they need to execute a certain amount of local internet marketing if they really want their business to be successful. The truth is that if you're not marketing your business on the internet, you may have a next to impossible time trying to keep pace with your larger local competitors. The key to success lies in trying to find ways to maximize the efficiency of your website in order to turn your local business into a more profitable entity. In many ways, the most important statistic that you have to think about when focusing on local internet marketing is your conversion rate. Too many people set up a website for a local business and put all of their effort into driving traffic towards it. Traffic is good, and traffic is in fact, necessary, but the truth is that if that traffic isn't converting then it’s essentially worthless. Once you've got a great website up, there are some things that you need to do to try and improve your conversion rate. First, any changes that you make need to be tested. You should always be tracking the number of visitors to your site that convert to sales. Then, when you make a change, continue to track that number. After obtaining a large enough sample, determine whether the change has been effective, harmful, or made no difference. You can then move on to the next change, revert to the more successful form used previously, or decide between the two if there was no change. A good place to start making changes to improve conversions is to improve your call to action. A call to action is the part of the website where you actually ask customers to make a purchase. This could be something as simple as a 'buy now' button, or a section of text where you request that your customers make a purchase. Buttons can be made larger, more visible, made in different colors, made with different images, or placed in different locations. Text can be more direct, request a purchase more often, or more subtle. All of these changes are worth trying and testing. Remember though, that good converting websites typically have clearly visible means to buy. Another important step in improving conversion rates is making sure that it is easy for the customer to purchase. The fewer the steps that you have in between your call to action and the completed sale, the better the conversions will be. If you have too many forms for them to fill out or too many pages to read through, you stand a good chance of shopping cart abandonment, which is a conversion rate killer. Look into ways to simplify your purchase process in order to boost your conversion rate. Of course, your sales letter, pitch, or the general text on your page can also play a huge role in how well a product converts (or doesn't). One thing to think about here is how you're presenting the product to the customer. Many businesses make the mistake of listing all the features that their products can offer their customers. Instead of listing features, concentrate instead on listing the benefits that these products can offer customers. There are lots of other, little things that you can experiment with which may affect your conversion rate. Simple things like the font and size of your text can impact this more than you might think. There is an entire psychology of sales and color connections which states that the colors used can directly impact a person's willingness to make a purchase. Make changes, test, and repeat!

Article 7
Using Video for Small Business Marketing

Using Video for Small Business Marketing Promoting a small business online is usually a combination of finding the methods which produce results, while trying to minimize the amount of time and money that is spent on online efforts, simply because there are limited amounts of both. This usually includes the use of techniques and methods like local SEO, which attempts to drive traffic both to a website, and in through the physical doors of the small business. There are other cost effective ways that a small business can create awareness of itself online though, and videos are a great way to do this. Video marketing has become a more and more effective tool over the last several years. Previously, YouTube was already one of the most popular sites on the entire internet. However, the advent of mobile video on cell phones, which is growing all the time, has made video an even more important tool for promoting a business on the internet. If a business creates a great video, there is a very good chance that users will share it, which will create a viral effect that can massively boost a business’s profile online. There are many types of videos that can be successful online, but one that is almost surely to not be successful is one which is a direct sales pitch for your products. This might, in very specific situations, be an effective tactic on your own webpage. However, this is not the type of video which typically creates good results on sharing sites like YouTube. Videos which are successful in that type of venue are those which offer something to the viewer, not those which make them feel like they are being subjected to a hard sell. A great tactic is to create videos which are informative, and which are related to your area of expertise. This helps to establish you as an authority in your area, which is invaluable in creating consumer interest and trust. If you can demonstrate through videos that you have something truly valuable to offer your customers, it is going to make them much more interested in buying from you. Also, if the information you provide is valuable, viewers are going to be more likely to recommend and share the video. Videos online are most often posted in a social media setting, like YouTube. This means that people can comment on the videos. You should respond to these comments, and engage viewers in conversation when possible. This shows them that you're a hands-on business owner that is willing to discuss things with their customers, and who takes their videos seriously. People who do this often experience a great increase in traffic through their videos than those who simply post video and then forget about it. As with most areas of the social web, creating a sense of community and discussion is key to making video a viable source of traffic and marketing for your company. Also, don't use YouTube exclusively. Use it, but remember to post your video on the many other video sharing sites out there as well.

Article 9
How Internet Marketing Affects Small Businesses

Small business Internet marketing affects small businesses in many ways. In fact, Internet marketing can help make a small business very successful. First, what Internet marketing does is use the Internet to promote a business and spread information about the business to people who might not otherwise have access to it. Internet marketing is a very broad topic, and it refers to a number of different things. For example, advertisements are part of Internet marketing. This is where you pay to put up ads on other peoples’ websites. This is generally expensive, and it only lasts for a limited amount of time. Email marketing is another form of Internet marketing, and this is when you send out emails with information about your business to a group of people. Some people also use social networking websites, like Facebook, as a form of Internet marketing because you can create pages about your business and promote yourself there. Blogging and article writing is also used to promote businesses and SEO, or search engine optimization, helps search engines find websites. All of these things affect your business in a positive way if performed correctly, and there are two main effects on your small business when you decide to use small business Internet marketing. These are out of pocket costs and increased traffic. Let’s discuss the first effect, cost. Some of these marketing tools cost money, so if you want to give your business the best chance possible to succeed, you will often have to invest some money into marketing yourself and your business. However, if you cannot afford some of these marketing tools, then it is possible to create a free online marketing plan to get started with. You should realize, however, that your marketing plan will be more complete if you incorporate both, the aspects that cost money and ones that are free. The second big effect, as outlined above, is increased traffic. All of the above mentioned methods will direct people to your website, to your physical business, and to your information. But, how is this achieved? Well, many achieve traffic over time because it is certainly not an overnight thing. The marketing plan is implemented, whether that is a PPC (Pay per Click) campaign, SEO content, article marketing, e-mail marketing, banner ads, and the like. You have to find out what works for you, and this can become somewhat expensive when you don’t know what you’re doing. For instance, the SEO article campaign might be helpful over time because you can use this to establish viable backlinks; meaning more traffic. Now, this is a marketing option that can be free if you have the time and creativity, but most choose to hire a skilled copywriter to perform this task. Other aspects of Internet marketing that can be free include blogging and social networking. The most important thing to remember is that you must constantly review your results if you want to continue to drive traffic. If something you’ve implemented isn’t working, don’t be afraid to try something new. You cannot lose when you choose to use Internet marketing to promote your small business. So many people use the Internet today to find new businesses, and you want to make sure that they can find yours.

Article 10
How Internet Marketing Affects Small Businesses

Forum Signatures

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Here are some suggestions for your forum signatures at any forum that lets you do that.

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