Local Marketing Industry Weekly Update – #59 – Jun 12, 2013
Weekly Update Overview
This week’s agenda:
-Google Adds “Are you the Business Owner?” Link to the Brand Knowledge Panel
-Google’s Cutts Talks Structured Data Beta, Mobile Site Speed Need, Penalty Notices To –Get Example Links & More
-Google Testing “In-Depth Articles” Search Results, A New Rich Snippet?
-Google: Site Speed Penalty Coming To Mobile Web Sites
-DuckDuckGo Passes 2 Million Daily Searches
-What’s Changed With The Periodic Table Of Search Engine Optimization
Weekly Tips Overview
Last Week – Just be a good business! The story of a local restaurant
This week — It’s all about Quality. 5 major trusted SEO factors
LIM Tip last week – Top Local SEO Strategy to be a great business in this digital world
LIM Tip this week – Content Quality for a service based business
The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.
What’s Going on in the Member Facebook Group
Hello all! I am working to make the push from my 9-5 to self employment. I do have a question to throw out there. When you all snagged your first few clients, what did you do to overcome the “What companies have you done this for?” question, or “Can you show me some of your previous work?”. Did you do some free work in order to gain some traction? Any advice would be appreciated!
A few weeks ago, Scott had Josh Nelson of PlumberSEO online walking through an overview of how he identified a niche and became the authority for that niche and has built a VERY successful online marketing company through that process. Much the same as Scott did with his initial courier online marketing company.
So my question to Josh, Scott, and anyone else who have followed this path, what was made you decide on your niche. I would think that it is something more than something which happened by chance.
I’d think that there was some sort of selection process based on a number of factors, possibly including: Local Marketing for that niche hasn’t been saturated, Niche participants can afford local marketing, etc.
I thought of targeting Chiropractors but there are already some companies which have a pretty significant hold on that niche (Chiromatrix).
Just looking for some thoughts on the subject.
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