When a person runs a small business, they are usually either working with a very small team or even all on their own. Usually, the expertise of that team is going to be devoted to the area of business that they are in, not towards internet marketing. As a result of this, many small business [...]
Archive for the ‘Blog’ Category
How To Educate Small Business Owners about Internet Marketing
Sunday, August 8th, 2010 by Mark MatthewsIs Google Really Calling Local Businesses?
Thursday, August 5th, 2010 by J.D. EttersYou happen to receive a phone call from someone that identifies himself or herself as being a Google representative. Don’t jump to the conclusion that it’s a phone scam. It has been confirmed by Mike Blumenthal (of Google) that these phone calls are an element in Google’s venture to tidy up local business [...]
Review Ranking Filters – Social Review Ranking
Tuesday, July 27th, 2010 by Scott GallagherLocal Internet Marketing seems to be about numbers, those pesky algorithms that have haunted up for over a decade now, with little answers.
Let’s all welcome YELP to mysterious algorithm game.
You see, YELP, in their own words is
Yelp is the fun and easy way to find, review and talk about what’s great – and not [...]
Effective Use of a Blog for Local Business
Friday, July 2nd, 2010 by Mark MatthewsMany people who run a smaller local business are not getting even close to touching on how effective they can market their small business online. When just getting into small business internet marketing online, the error that many small businesses make is that they focus on just one method of internet business promotion, such as [...]
GOOGLE: Quality Links to your Site
Thursday, June 24th, 2010 by Scott GallagherNOTE: This is directly from Google’s Webmaster Blog and a very worthy read.
A popular question on our Webmaster Help Forum is in regard to best practices for organic link building. There seems to be some confusion, especially among less experienced webmasters, on how to approach the topic. Different perspectives have been shared, and we [...]
Local Marketing – 7 Tips to Local Online and Offline Marketing
Thursday, May 20th, 2010 by Scott Gallagher1. Google Local Business Center Promotion
Having your business found in the Google local business Center when prospects are using search engines to find businesses like yours is likely single most important source of traffic that you can convert to a desirable call to action such as picking up the phone call you to [...]
Local Business Opportunities
Tuesday, May 11th, 2010 by Scott GallagherThere are several opportunities to start a local business. First, let’s define a local business and exactly what types of opportunities this article discusses.
A local business is one that services a community with borders. For example, a dry cleaning shop which services a 3 mile radius or an airline that services one country. There are [...]
Seven Steps to Improve Your Website Conversion for Local Business
Friday, May 7th, 2010 by Rich ReeseSo, you have decided that your website is in need of website conversation, but you are unsure what areas of your site need the most work? It is crucial that a business on the World Wide Web know how to convert their site properly for business, along with how to sell SEO to optimize your [...]
Local Search Marketing – How and Where to Start
Monday, May 3rd, 2010 by Scott GallagherLocal search marketing is very often misunderstood and confused with online marketing for a small or local business. This isn’t the case.
For starters, search marketing is the process of deploying marketing strategies that help create online transparency and exposure, in turn helping increase a business’ website to show up in the search engines. This is [...]
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“Using the Marketing Local Business Online course and the amazing book that comes with it I have been able to finally find and use strategies for getting my target clients to call me…I’ve learned more in less time and spent less money to get that knowledge than I ever had in anything prior to this…Scott, you have a great product.”
Bill Enross
Local Internet Marketing Consultant
"Your MLBO ebook could not have come at a better time. I had just been sitting down trying to figure out how I was going to approach some online marketing for a very local business. A family run bed and breakfast, and I really did not know where to start! Your MLBO book has everything I wanted to know in it , written in a very clear and easy manner. Your explanations about websites made to convert are spot on. I am so glad to have received this fantastic resource which had demystified local business marketing online and has given me plenty of ideas and worthy content to use in my online marketing projects. Thank you Scott. I loved your book...it was just what I needed."
Emily Bodenham
“Marketing Local Business Online created a fundamental base for my company internally that I can use as a roadmap for laying down tasks to actually get the job done. After only three months I had my very first client get to the top of the search engine rankings.”
Gem Webb
Gemini Marketing
"This course is nothing short of amazing! I read the entire PDF in one sitting, I just could not put it down. We also service small local businesses and found your action plan very easy to implement and very straightforward. I only hope none of my local competition finds your course!"
David Kunstek
PageOne Web Design & Web Development Services
"What I like most about the book is it following the latest trends and latest technology considering that the Internet world keeps evolving."
Daniel Chong