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Marketing Employment versus Marketing Self-Employment

By: admin6.2.2011 Comments: 0

In the age of the internet, anyone has the option to be self-employed. Any skill set, with a little additional, specific knowledge, can be turned into a career online if you have the right mindset and the entrepreneurial drive. That said, when considering the options available for marketing employment, there is much to be said about a marketer looking at the opportunities available to them as an entrepreneur online rather than going the traditional route of working for a larger firm.

When you are applying for regular marketing jobs that you see posted on job sites, you are going to find that companies are constantly looking for three things. They want to see applicants that have a combination of education, experience, and strong references. However, there are many incredibly talented marketers out there that might only have two of those three factors that find themselves constantly passed over for jobs because someone with more experience or more education looks better on paper. However, these people shouldn’t let their talents go to waste. Instead, they should start thinking about the opportunities that abound for a strong marketer in self employment.

Self employed marketers can find a wealth of opportunities right out their front door, especially if they are highly skilled internet marketers. Every town, city or community is full of local small businesses that are trying to eke out a living. Very few of these businesses have a monopoly, and most have competition right in the area. Therefore, marketing is an essential part of their survival. However, small companies like these can often not afford the services of the pricier and larger marketing firms.

The self-directed marketer can turn these types of businesses into opportunities quickly. By approaching these types of companies directly and showing them how they could benefit from your services, you can go from being unemployed to being a self employed marketer with a wealth of clients in no time.

One of the most important skills that the self employed marketer needs to learn is how to approach potential clients and how to present your services to them. This can be the more difficult hurdle for many to overcome than learning the marketing techniques themselves. The key is to be confident in your approach, and to expect some rejection. That is just part of the game. However, if you know that you can help businesses sell their products, that confidence will come through, and some businesses will start to test the waters with your services.

One thing that helps up and coming marketers with this is to have some concrete proof to show clients. If you can show them sites that you’ve had success with in the past then you can really build credibility and get them interested in finding out more about your services. You can build this type of portfolio in a few ways. Some marketers will come up with an idea for a site of their own and then promote it successfully in order to have something to show for it. Others will find someone to work with on a joint venture basis perhaps, where they will provide marketing services in return for a service offered by another company that they need. Whatever the method, having something to show that includes real results will be one of the most valuable tools that you can have when trying to sell your marketing services in the offline world to real local businesses. Once you gain confidence in approaching them and selling your services though, you will quickly discover that there is really no end to how far you can grow your business if you desire.

Picking the Keywords for a Small Business

By: admin5.2.2011 Comments: 2

When you’re marketing a small business online, one of the most important steps that you take in putting together a marketing campaign will be choosing the right keywords. Small business search engine marketing is all about targeting the right keywords, because if you get that step right, you can help to bring in the right kind of qualified traffic to the website.

Of course, when picking keywords for any website, keyword research is where it all begins. When you first are preparing to promote a new site, you need to dig out the keyword tools like Google’s External Keyword Tool and start doing some research. You want to find keywords that are related to the industry but which are specific enough that there aren’t hundreds of thousands of searches for them monthly, or the competition will be far too high to rank highly. You want to find the terms that you think that you can reasonably expect to rank for in a reasonable amount of time.

Another important part of keyword research is looking into what keywords the competition might be using. You can do this in part by just looking at their site and going through some of their online marketing materials, but there are also some keyword research tools that are designed specifically to investigate what keywords the competition is using. This might give you some inspiration for your own keyword choice. You could try to directly compete with them on those keywords, or instead focus on appropriate volume keywords that your closest competitor is not paying much attention to yet.

It’s important when doing your keyword selection that you remember to focus on long tail keywords as well as shorter key phrases. Long tail key phrases are the phrases that people might search for that are four or more words long, instead of the usual one or two that most people put into the search engines. The reason that these can be good to focus on is because people who search with a long tail key phrase tend to have something very specific in mind that they are looking for. If you can rank highly for that key phrase and they visit your site, there is a good chance that they will be a highly qualified visitor.

Of course, when focusing on long tail key phrase, you should also focus on long tail key phrases that incorporate local search terms. This means targeting some of your SEO efforts on keywords that include the location of the store that you are promoting. These keywords can be very specific, but there is still a good reason to target them. As with all SEO efforts, the ultimate goal is quality qualified traffic. This means that the person that clicks the link is someone that would actually potentially buy a product from that company.

The concept of qualified traffic is something to always keep in mind when you are selecting keywords for any business. Basically, unless a person is ultimately a potential customer, you don’t stand to gain much by having them visit the website. So, in the case of a local business, especially one that only sells products through their physical store, there is not much to gain by attracting searchers from the web at large. However, attracting visitors from the local area can be very valuable. By focusing your keywords on local search terms, you can help ensure that everyone that ends up clicking through to the site either lives or is currently close enough to the store to actually walk in and make a purchase. This is a strategic way to search engine optimize a site for small business.

Local SEO for Your Region

By: admin5.2.2011 Comments: 0

When you’re working for local businesses in your area, you are going to sell your services to them based on a number of factors, including your facility with various types of marketing on the web. One area that you’re going to want to place particular emphasis on is local business SEO. Make businesses realize that your efforts aren’t just about driving people to a website, but about actually getting customers in their door.

Local SEO is the one area of web marketing where local businesses can gain the most. Unless a company plans on selling the majority of their products long distance online, getting huge traffic numbers to a website realistically isn’t going to do them a lot of good. What is going to be practical for them is to capture a large portion of the searchers who are looking for a business that offers their product or service in their particular region.

Imagine that a person is on the internet looking for a car dealership. They aren’t simply going to search for car dealerships, as to a person in Chicago; a car dealership in Buffalo is of absolutely no use. Instead, they are going to want to have results returned to them for car dealerships in their local area. They may search for a car dealership in Chicago instead, or they might simply take advantage of the way that Google tries to personalize searches to the geographic region that the searchers is located in. In either case, local SEO efforts for a car dealership in Chicago could make sure that their business is one of the first that these theoretical searchers lay eyes on.

Local SEO is seen by many as the new wave in promotion of local businesses. One thing is for certain, and that is that if a business isn’t trying to make at least some inroads into SEO, they will be watching far more customers walking through their competitors doors than through their own. That said, what are some ways to start making headway in the local SEO area?

First of all, local directories of businesses are very important to focus on when pursuing better local SEO rankings. These are things like local Yellow Pages or possibly local or community business associations. These types of pages rank very well in Google for searches relating to businesses in that area. Therefore, their link back to a website is going to count for a great deal in Google’s eyes, which will improve the rankings of a site in a local search.

The website of the business itself can also be optimized for local SEO. One of the things which is very important is that a full address, as well as a phone number with an area code be listed in the text of the site so that Google can index it. Usually, most people do this by including a “contact us” page of some kind that lists all of the relevant contact details that a company has. Some people also choose to include that information on every single page by putting it in a header or footer. This is not only good for local SEO, but also lets visitors find out how to contact you without clicking on another link. Any time you can minimize the number of steps that a customer has to take to get the information they want on a website, it is a good thing.

Remember that local SEO can take some time, but that the effects will build like a snowball. Every step that you take towards achieving higher rankings for local search will build upon the step before it.

How to Create Your Own Jobs in Marketing

By: admin26.1.2011 Comments: 0

The internet has made it possible to be an entrepreneur in almost any line of work. Before the internet, if you wanted to work as a marketing consultant you needed a very strong portfolio of work that you had done for high name employers to even think about making a go of it on your own. On the internet though, results are going to speak louder than resumes, and if you can make some sights successful, you can start to create your own work easier than ever before.

When you’re getting started in online marketing, you need to build a portfolio. There are two ways to do this quickly. First, you can build some of your own sites and promote them online. If you can get your own sites popular and build a steady flow of traffic to them then you should be able to use them as your portfolio pieces. Alternatively, you can provide some work for free for some small startups run by people you know, or for not-for-profit organizations. This is a great way to actually build a body of substantial work. This will speak for your abilities far more than a website that just outlines your marketing education. Concrete results are what will bring you customers.

In order to create your own jobs in marketing, you need to become proactive about recruiting clients. The truth is that traditional jobs in marketing are very dear these days, and many people with marketing degrees are being forced to work independently, or to go into other fields if they don’t have the online skills that companies now value. If you are a wicked online marketer though, you should have no problem marketing your own skills over the internet and quickly brining in customers of your own.

This means having your own website. A good internet marketer who can drive prospective clients to their own site is already making a strong case for what kind of expertise they can bring to the client’s job. By showing that they know how to market a great website, their own in this case, they have given the client a real world example of the type of benefits that they can offer.

Small businesses make the perfect target for someone trying to create their own jobs in marketing. There are two reasons that small businesses are the perfect types of clients for an independent marketing professional. The first reason is that a small company cannot afford to keep a marketing person on hand at all time. Many companies that try this find it to be too expensive, drop it, and then find that they aren’t getting enough customers due to the lack of marketing. Striking this balance is difficult, but someone who can provide them with real results on a freelance basis is likely to look like a very attractive option.

The other advantage to working with small businesses is that they can help you form a niche for yourself. Many small businesses are looking to attract business from their local area, so you can position yourself as an expert in local search engine marketing. This is a very valuable skill to have, as Google is trying all the time to provide results that are more relevant on a geographic basis, knowing that more and more people are using Google Maps and Places to find the stores that they want to do business with. Learning local search techniques is a great way to find clients, as you can approach small local businesses in your area with a very strong argument as to why they could benefit from hiring you to assist in their marketing efforts.

Why Networking is Critical for Small Business

By: admin26.1.2011 Comments: 0

There are many critical skills that the small business owner needs. Marketing is obviously one of these and sales would be another. One pieces of small business marketing advice that all small business owners should heed though, is that networking is a skill that might be just as critical as marketing or sales. This is primarily because networking is the one critical skill that feeds into all of the other skills that one needs to run a business.

Networking is the act of meeting and forming connections with other professionals, prospective clients and people interested in your company. Networking is important because it helps you to build those relationships that are important to the success of your company. You may build relationships with potential clients, as well as with companies that you may be a prospective client of.

First, look at networking from the perspective of sales. When you meet people that are going to be at some point in the future in the market for the type of services or products that you sell, how do you want them to perceive you? Do you want them to think of you as a random site that they found on the internet? As just one name in a list they found in some industry directory? Or do you want them to recall your face? Or possibly remember sharing a drink with you at a mixer or conference? These are the types of impressions that networking should leave.

The truth is that big businesses have a great deal of money to spend on marketing, and to devote to client acquisition campaigns. Small businesses rarely have this luxury. Instead, the personal connection becomes much more important. That is why it is also important for small business owners to learn how to network properly. Networking should never be about shaking as many hands and handing out as many business cards as possible. Instead, it should be about meeting people, as people. Have a good time, get to know someone, and then, when the event is finished, maybe hand them a card on the way out as an afterthought. People are far more likely to remember someone that treats them like a human being than just another prospective customer.

The other advantage to networking for small businesses is that it can often put people in a position where they can form mutually beneficial relationships. For example, imagine that you have one company that makes a product, and another that provides a service. We shall call them company A, and company B. If company A needs the service that company B provides, and company B needs the product that company A makes, this is clearly a situation where they are in a position to aid each other. However, in a normal business transaction, it would be far more common for each company to just go to the other, or a competitor, and buy their product.

During a networking situation though, a conversation could lead to this type of situation being discovered. This puts each company in a situation to help another, while helping their own company. Providing a product or service in exchange for something is a wonderful tool for a small business, as this is often much more affordable than paying for that product or service in cash.

There are countless reasons that networking is important for a small business owner, but the important thing to take away is that it is in fact important. You need to get out to events, trade shows, conferences and similar events in order to meet those people that are involved in your industry.

What Does a Local Internet Marketing Consultant Do?

By: admin26.1.2011

If you’ve been reading up on ways to promote your small business online and have been browsing marketing tips for small business, you have probably heard that a local internet marketing consultant may be able to help your company. However, it might not be clear exactly what a local internet marketing consultant does. Understanding what these people do can help you see why hiring one might be beneficial for your company.

There are several different elements to a full-blown internet marketing campaign. An internet marketing consultant can provide you with help on all of them. Although there are actually more types of internet marketing than these, some basics are search engine optimization, email marketing, social media and social networking. If your consultant can help you with these four areas, it will quickly make a difference in how much traffic you are driving to your websites.

Search engine optimization means that your consultant will help your site to rank higher in the search engines when someone searches for terms related to your site. They will do this in two ways. First, they will help you optimize the content on your site with keywords so that the search engines know that it should be listed when people search for certain terms. Next, they will build links using anchor text and keywords from other trusted sites to help positively influence how highly Google thinks your site should be listed when they provide search engine results to searchers. As a local search specialist, a consultant needs to focus their efforts on ranking high when people are searching for physical businesses in a certain geographic region.

Email marketing is the next thing that an internet marketing consultant needs to be able to do. When consulting with internet marketing, it is critical that the consultant is able to provide the client with the means for building a strong email list. A large list is one of the key components to a successful online business. This means setting the client up with a means for collecting customer email addresses, and then with a good method of mass emailing them while staying compliant with all the applicable laws and regulations.

Social media is another area that an internet marketing consultant needs to be engaged in. With a focus on local marketing, they need to create content that is going to be posted on social media sites that is focused on brining in searchers looking for local content. This in turn will raise the general profile of your business in the online world, especially among those searching from the local area.

Social networking is another very important tool of the local internet marketing consultant. Anytime there is a local group on Facebook, or a group of local people to follow on Twitter, a consultant should make sure that a local company inserts itself into those communities. Local communities on social networking sites might be smaller than the communities at large, but news travels much faster along those channels, and will reach people that are actually qualified to come in and be a customer at a local business.

A local internet marketing consultant needs to focus all four of these types of efforts on qualified traffic. This means people that are actually in the geographic area that the business is located in, unless the business is also trying to sell product online, unless a broader approach is taken. The goal is to make sure that when someone uses an application like Google maps to search for a certain type of business that your company is near the top of the list.