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Is There Marketing Employment in My City?

By: admin4.3.2011 Comments: 0

There is if you make it. Marketing employment is everywhere that you want it to be, you just have to be willing to work for yourself and to go out and get it. The Internet has created the age of the entrepreneur, the age of the freelancer, and marketing is no exception to this trend. By learning about marketing and the internet and then finding out where the opportunities are in your city, you can create your own marketing employment no matter where you live.

Every business needs marketing services. Some of them don’t even know it yet. If you can prove to a business why they need marketing services though, and how such services could help them grow their company, you might be surprised at how eager they are to try it. Therefore, the first thing you need to consider is who are the companies in your area that could benefit from independent marketing services?

First, you should target your independent marketing efforts at small businesses. Most big businesses are going to find themselves in one of two situations. They are either going to have in house marketing staff, or they are going to be utilizing one of the marketing firms in the city to handle their marketing campaigns for them. If you want to truly get your own client list, you need to go after the smaller businesses that don’t have the funds for in house marketing or the size to justify the attention of the larger marketing firms.

Next, you should look up prospective small businesses on the internet. This is going to tell you a great deal about whether or not they are going to make a good target for your services. If they have an outstanding website and rank highly in all the search engines, there is a good chance that they already have someone working with them to promote their site. On the other hand, a business with a poor website that you can’t find in Google, or a business with no website at all, is a prime customer for someone offering internet marketing services.

Now that you’ve done some research, you know that there is some business out there. Creativity is going to be your biggest asset when it comes to reaching out to those small businesses that could benefit from marketing services. You need to be able to approach them with a strategy that would work for their business model when it comes to marketing their services online. People look for every kind of service and product online these days, so their business area is never going to be a limitation. The only limitation is going to be your creativity.

When you approach a prospective new client, don’t just approach them with your services and tell them that they need them. Instead, come up with a real pitch. Talk to them about their business, and the internet, and let them know, kindly, that they could be missing out on business by not taking the necessary steps to expand their reach. Most businesses are always interested in concrete ways that they can increase their profits, so the more specific you can be about how you could bring in more business for them; the more likely they are going to be to want to hear you out.

In the end, there is an endless amount of opportunity in even the smallest city waiting for the ambitious marketing entrepreneur to run out and seize it. When you walk down the streets, you’re seeing prospective jobs with every storefront you walk by. Start formulating plans today, and you could be working by tomorrow.

How to Use Email Marketing in a Local Business

By: admin4.3.2011 Comments: 3

Many small, local businesses wouldn’t think that email marketing has something to provide them. They think that internet marketing for small business consists of just putting up a static webpage and an address on a business card. In the real world though, internet marketing can be so much more than that, even for a small, local business. If a small business effectively gets into email marketing, they could see a substantial growth in their business through that single marketing method alone.

The first part of using email marketing is a strategy to collect email addresses. Email marketing is completely a numbers game. The more addresses that you can gather of prospective customers, the more profitable your email marketing will ultimately be. This is no different than the direct mail marketing that many companies used to, and a few still, engage in.

There are many ways that you can gather the email addresses of clients and customers. Many people do this using the time tested method of offering entry into a draw of some kind in return for contact information. Other stores will simply ask for an email address when a person is checking out at the till. Some stores will gather them primarily through their website. They might offer an incentive for a person to provide their email address, such as a coupon for a significant discount at the store location.

Once you’ve got a list of email addresses assembled, you need to know what to do with it. One of the worst things that you can do is bombard your customers with constant emails that are filled with advertisements. In order to stay CAN-SPAM compliant, you need to give your customers an option for opting out of any email list that you subscribe them to. If you send them ads every day, you can be sure that they will unsubscribe.

Instead, try to make your emails interesting. Make them something that a person would actually want to read, or provide some valuable information within them. This can get people to not only stay subscribed, but to also open and read your emails. This is the goal. If the email just goes in the trash it isn’t doing you any good either.

Marketing in email should be subtle. You might talk about the industry that you’re involved in, or provide some tips. For example, a home theatre company might talk about the latest products released by a big company, or provide some tips for optimizing the picture on your TV. This is going to make customers realize that you are truly dedicated, and one of the best in your industry. Then, when they do need a product or service, they will think of your local business.

You can use email to let people know about events that are happening in the store once in a while though. You could let them know if a clearance sale was happening, for instance. Its a good idea to try and come up with other ways to get people in the store other than just trying to sell things to them. For instance, you could send out an email to let everyone know about a customer appreciation day where you are going to have coffee and donuts available to your customers. In a local business situation, the real goal of email marketing is to get people to come down to the business. The more creative ways that you can come up with for doing that which involve methods other than direct selling, the more successful you will be at filling up your store thanks to your email list.

Marketing Tips for Local Business

By: admin4.3.2011 Comments: 5

When you’re trying to promote a small business, every little thing that you do needs to be thought out before hand. The reason for this is that every dollar that you spend, and every hour that you pour into marketing efforts, is extremely valuable when you’re working on a very small scale. That is why marketing small businesses can be even more difficult than marketing large ones. However, these tips can help you make sure that your time and effort are producing results.

Focus on Local SEO:

The problem with the SEO aims of many local businesses is that they aim far too high. If you sell a product like computers, you’re competing with thousands of other businesses for a spot in the general SEO rankings, and it can take a very long time to take enough effective SEO action to climb through those ranks. However, if you focus on local SEO instead, you may find that you can achieve results much more quickly. When people search for computers in your city, you will rank near the top with a Google Places listing and your business noted easily on a map for prospective customers to find. If you’re trying to drive business to an actual physical storefront, this is a much more effective strategy than just aiming for better overall SEO performance.

Get Social:

The social networks have a great deal of value in marketing any product online, but they can be even more useful when dealing with a local business. This is because the majority of people that a given person connects with on a social network such as Facebook are actually from within the same geographic area. That means if you can get a few people interested in your business or liking your Facebook page, the word will spread amongst their friends, who are also geographically qualified as potential customers.

Start Branding – Everything

Branding is one of the most important things for small local businesses to engage in. We all can think of a few businesses in our neighborhood or city that have that enormous reputation. There are always those stores that everyone knows about for some reason. This type of notoriety is achieved through excellent branding methodologies. Branding really needs to be present on all of your online material so that people can start to connect it with your physical store. This means logos on your webpages and social networking profiles, a slogan that is used across social media, mention of your business in your email signature and anything else that you can think of.

Get the Word out Online:

Obviously, having your own webpage online is important when promoting a local business. Getting your business mentioned by other webpages can be even more valuable to the overall marketing process though. If you can get local news sites, local bloggers, or local directories to list or mention your business, it is going to bring you multiple rewards. First of all, well established local sites have high traffic flow of local visitors. That means that there will be lots of eyes on your store name, which could lead to visitors to your site or store.

Secondly, and no less importantly, getting other sites with a high reputation in the eyes of Google to mention your own is going to help boost your local SEO rankings, especially if they are websites that focus on local business. This brings us full circle back to the first tip and shows how internet marketing strategies can be cumulative and build off each other. A well rounded approach will present you with the best overall results.

Taking a New Path to Marketing Employment

By: admin17.2.2011 Comments: 0

When you want a job in marketing, there are many ways that you can go about obtaining one. The path that most take is the traditional university or college training, and then applying for marketing positions with their bachelor’s or associate’s degree in marketing. There are new ways to find the training that you need when looking for marketing employment, and they offer considerable advantages over some of the more outdated methodologies.

When you enroll in a college program, there is no doubt that you will receive a solid education in some of the basic principles of marketing. However, you will have spent two to four years of your life on that education. In addition, you will have spent tens of thousands of dollars on that degree. While the education you received may be solid, that degree in itself is no guarantee of a job in the future.

There is an alternative to this method of building your resume. Instead, you could turn to the educational options that are available to you online, and focus on building your skills, rather than your education. On the internet, you can find literally hundreds of short courses on all types of material that can help make you a better marketer. You can take these courses as required to learn more about any specific type of marketing that you might be interested in.

The great thing about this model of education is how it can blend with a working life. There is no reason that you can’t be working in marketing already, and then continue enhancing your education through courses like this online. This will in turn enable you to find more clients, which then enable you to afford more education. You can create a self-sustaining model of growth when you do it this way, rather than trying to get a large education first, and then hoping that you get a job that will help you pay for it.

The other good thing about this model is that many of these online training modules and courses come with excellent support. If you’re taking a good course, you should not only have contact with a teacher, but with the person who developed the course themselves in many cases. This allows you to ask pointed and pertinent questions, and to have them answered by experts on the matter. This improves the quality of the education that you are obtaining.

When you go about your education in this method, you gain the ability to custom craft every bit of the education that you gain. The more that you work in the industry, the more you should clearly be able to see where needs are arising in the field. As you spot these areas, you can then get the training that you feel will fill those needs, helping yourself get further along in your career.

Ultimately, the goal of any education is the work that it will someday lead to, except in the case of pure academics. It seems unlikely that a traditional educational model is going to be able to keep pace with a marketing field that is as quick to change as the internet is. On the other hand, getting the information straight from those who are on the front lines is a way to make sure that you are a valuable asset to anyone that is looking to employ a marketer within their organization. If you have been finding the marketing field more competitive than you expected, this type of a shift in your thinking could be the edge that you’ve been looking for to set you apart.

B2C: Building Relationships with Social Media

By: admin17.2.2011 Comments: 2

Something that small businesses need to consider today is what methods they have available to them that will allow them to connect with their customers. Small business internet marketing is all about connections and networking and building relationships. Everyone that you come into contact with online could be a potential customer some day, so you need to find ways to create engaged relationships with all those points of contact. One way to do this is through social media.

Almost everyone that is one the internet these days spends at least some of their time on social media sites. Some people browse through social media sites just to see what is new or interesting, while others find their way to social media content that is returned in the search results when they look for a specific piece of information. In any event, there are massive amounts of traffic that ends up on social media sites daily, and if you want to start connecting with some of those visitors as potential customers, you need to have a presence on those sites.

Social media can comprise just about any type of media. Whether you want to create great audio, textual, visual, or video content doesn’t matter. In fact, it can often be a very good idea to create all of them, if you can keep up with the demands of the content creation. What is important is that you create interesting media that people are going to want to view and comment on. If you try and create items that are basically ads and post them to these types of sites, you can expect your credibility and your page views to hit rock bottom in no time.

Instead, you should post the type of material that you would be interested in reading about if you were a customer, rather than a business owner. For instance, if you ran a stereo company, you can be sure that your customers aren’t interested in reading about exactly what types of sales that you’re offering every day, because it reads like an advertisement. However, regular updates about the new products being developed across the industry, new technologies, or tips for setting up your audio system for maximum performance are all things that they would likely be very interested in reading.

Creating and posting media is the first step. The next, is to invite comments on your media. The one thing that will encourage more people to post and comment on media is if they see responses coming from those who posted the media initially. Whenever someone posts on your comment, try talking to them. Engage in a back and forth, and other viewers will be more likely to comment. Posts with more comments always get more attention.

Be aware that when you’re trying to build relationships with consumers, you are always going to encounter a few people that attack you, or who are extremely negative about your company, products, or services. It is impossible to avoid this forever on the internet. It is critical that you don’t rise to attacks though. Don’t let them provoke you into responding in a similar fashion, or you will see that your credibility quickly vanishes, as no one else will want to respond to a company that lashes out at those who comment on their posts, no matter how nasty the original poster was.

Remember to share links to any social media that you’ve created across all your social networking profiles. This helps you leverage the value of any material that you’ve created for greater gains, and exposes it to a wider audience.

B2B: Building Relationships with Social Media

By: admin17.2.2011 Comments: 0

When you’re engaged in a business where B2B sales or relationships are important to you, then you need to start thinking of ways that you can build those types of relationships. Obviously, networking events are an important part of this, but these events can be time consuming and often require you to be away from your business. Instead, you should consider ways that you can connect with other business through social media. Using a local keyword tool, you can start to create a social media campaign that will help you network with other businesses.

Most businesses will now be engaging in their own social media campaigns. This is something that is becoming a commonly accepted business practice. As a result, business owners and managers are frequently on these sites monitoring their own campaign, which also means that they will be engaging in others that are using these sites. These are the same strategies that you would need to use in order to build relationships through social media, so it makes sense that they would be using them as well.

The key to building relationships with other business on social media requires a combination of two things. It requires the creation of your own great content that you are going to post on the social media sites. However, it also requires that you find the content that is created by the businesses that you want to interact with and engaging with their content.

This can be the big difference between creating relationships with customers directly, and with other companies. Because other companies are going to be focused on interacting with those who comment on their media, the same way that your company would be when targeting consumers, you need to go to them. Unless they have a specific reason to seek out B2B contacts, they won’t be as interested in seeking you out, so it’s important for you to go to them. Comment on their posts, post response media and so on, and eventually, a conversation can start to take place.

Conversation is the only way that meaningful relationships take place on social media sites. So, once you choose someone that you hope to create a relationship with, you have to follow up on your initial contact. Do not simply make a single comment on one piece of media put out by a business you want to form a relationship with. Instead, comment on all the material that they put out. The business will start to recognize you and welcome your comments, as well as respond to them more often.

It is important that you make comments on other businesses material informed and interesting. Simply saying “nice post” is the equivalent of waving at a stranger on the freeway, you shouldn’t expect any results from it. On the other hand, an informed post that possibly offers some new insight, asks questions, or proffers an opinion about the content is much more likely to get some attention paid to it.

Of course, you can’t spend all your time commenting on everybody else’s media. You also do need to have a solid social media campaign of your own going on where you are creating content on a regular basis. Make sure that your content has all of the qualities that you would look for in content posted by other businesses. Then, follow the same principles. If you get businesses, especially ones that you’ve been reaching out to, commenting on your material, then you need to be sure to engage in conversation with them however it is possible to do so. These principles extend to all forms of social media.