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Local SEO Course – Local Search #63 – Why Links Still Rule

Local Marketing Industry Weekly Update – #63 – July 10, 2013

Weekly Update Overview

-Google’s Matt Cutts On Why Links Still Rule & How SEOs Go Wrong In Getting Them
-SEOs Say Links Rule Now, Content & Authorship Will Rule Later, In Moz 2013 Ranking Survey
-50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media [Survey]
-Google: Guest Blogging For Links? You Better Nofollow Those Links

Weekly Tips Overview

Local Business Tip Last Week – 7 Things We Should Never Ever Do In Link Building Again
Local Business Tip This week – What does “Focus on content for the user and not link building really mean, when I’m suppose to get links” really mean?
Agency Tip last week – Technology behind making your content easily shared
Agency Tip this week – Unorthodox link building strategies for a Local Business

The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.

To learn more about the LMS Membership and private member Facebook Group click here

SEO for Small Business – Local Marketing Industry #62 – Google Keyword Tool Shutdown

Local Marketing Industry Weekly Update – #62 – July 3, 2013

Weekly Update Overview

Weekly Update Overview
-A Compilation of Over 300 Keywords & Phrases that Trigger the Local Carousel
-Mobile: A New Element For The Periodic Table Of SEO Success Factors
-Google Displaying Company Google+ Logos In Search Results With & Without Rel Publisher
-Google Warning External Keyword Tool Shut Down Is Near, AdWords Keyword Planner To Replace It
-E-mail is crushing Facebook, Twitter for selling stuff online

Weekly Tips Overview

Local Business Tip Last Week – Making your content easily shared
Local Business Tip This week – 7 Things We Should Never Ever Do In Link Building Again

Agency Tip last week – Technology behind making your content easily shared
Agency Tip this week – 5 Steps For Optimizing Your LinkedIn Company Page

The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.

To learn more about the LMS Membership and private member Facebook Group click here

Local Business SEO – Local Marketing Weekly Industry Update #61 – Local Carousel SEO

Local Marketing Industry Weekly Update – #61 – June 26, 2013

Weekly Update Overview

Weekly Update Overview
-Local Carousel Reporting from Around the Local Web
-Google Survey Adds Free Website Satisfaction Survey
-Google Advice On When To Submit Reconsideration Request & How To Clean Your Link Profile
-Only 6% Of Top 100 Fortune 500 Companies Have Sites That Comply With Google’s Mobile Requirements
-Forrester: Consumers Prefer Organic Search, Not Search Ads, For Discovery

Weekly Tips Overview

Local Business Tip Last Week – 3 Keys to Sharing Your Content
Local Business Tip This week – Making your content easily shared
Agency Tip last week – managing content sharing with multiple clients
Agency Tip this week – Technolgy behind making your content easily shared

The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.

To learn more about the LMS Membership and private member Facebook Group click here

Local Internet Marketing – Local Marketing Weekly Industry Update #60 – Google Local SEO

Local Marketing Industry Weekly Update – #60 – Jun 19, 2013

Weekly Update Overview

-Google Rolls Out Local Carousel Display in US for Dining, Nightlife, Hotels, and Other Attractions
-DuckDuckGo Passes 3 Million Searches, Just 8 Days After Hitting 2 Million
-Is Google’s Universal Analytics A Game Changer?

Weekly Tips Overview

Local Business Tip Last Week – — It’s all about Quality. 5 major trusted SEO factors
Local Business Tip This week — 3 Keys to Sharing Your Content
Agency Tip last week – Content Quality for a service based business
Agency Tip this week — managing content sharing with multiple clients

The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.

What’s Going on in the Member Facebook Group

Ryan Matthews
Hey guys. I’ve been a member of LMS for a month now, but never got around to introducing myself. I come from a web development background but have had an interest in online marketing for a while now & have finally decided to pursue the self employment route. LMS has been an incredible help to me so far & I’ve already landed 2 clients in my first week 🙂

One question I had though, is does anyone have any recommendations for the best way to handle & respond to a business owner who’s happily paying for cheap SEO service? Today, I was speaking to a chiropractor who explained he pays only $100/mo for SEO services with chiromatrix.com and this $100/mo service has him ranked #1 on google. After checking for myself, it turned out to be true. He does rank #1. If he hadn’t been ranked #1, I would’ve been able to provide a reason for my services, but what do I say to someone who’s already ranked #1 using cheap (I’m assuming automated) service? Do I simply give up on that lead, or is there a positive way to show him that we could do it even better? Thanks

Chris Butler
Good morning everyone! (Depending on where you are!)

I had a question about ranking for local keywords. I am talking with a business right now that I located in a fairly large suburb of a large city. It’s no problem ranking in the keywords for the suburb, but how do I get them ranked among all the competition of that large, close by metro area? They need to tap into the consumers in the metro area because, while good, the leads they generate just from the suburb in which they are located will not be enough to sustain and grow their business. The metro area is within 20 miles of this suburb.

Any advice or experience with this would be appreciated!

Thanks!

To learn more about the LMS Membership and private member Facebook Group click here

Search Engine Optimization Course – Local Marketing Industry Update #59 – DuckDuckGo SEO

Local Marketing Industry Weekly Update – #59 – Jun 12, 2013

Weekly Update Overview

This week’s agenda:
-Google Adds “Are you the Business Owner?” Link to the Brand Knowledge Panel
-Google’s Cutts Talks Structured Data Beta, Mobile Site Speed Need, Penalty Notices To –Get Example Links & More
-Google Testing “In-Depth Articles” Search Results, A New Rich Snippet?
-Google: Site Speed Penalty Coming To Mobile Web Sites
-DuckDuckGo Passes 2 Million Daily Searches
-What’s Changed With The Periodic Table Of Search Engine Optimization

Weekly Tips Overview

Last Week – Just be a good business! The story of a local restaurant
This week — It’s all about Quality. 5 major trusted SEO factors
LIM Tip last week – Top Local SEO Strategy to be a great business in this digital world
LIM Tip this week – Content Quality for a service based business

The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.

What’s Going on in the Member Facebook Group

Chris Butler
Hello all! I am working to make the push from my 9-5 to self employment. I do have a question to throw out there. When you all snagged your first few clients, what did you do to overcome the “What companies have you done this for?” question, or “Can you show me some of your previous work?”. Did you do some free work in order to gain some traction? Any advice would be appreciated!

Scott Meadows
A few weeks ago, Scott had Josh Nelson of PlumberSEO online walking through an overview of how he identified a niche and became the authority for that niche and has built a VERY successful online marketing company through that process. Much the same as Scott did with his initial courier online marketing company.

So my question to Josh, Scott, and anyone else who have followed this path, what was made you decide on your niche. I would think that it is something more than something which happened by chance.

I’d think that there was some sort of selection process based on a number of factors, possibly including: Local Marketing for that niche hasn’t been saturated, Niche participants can afford local marketing, etc.

I thought of targeting Chiropractors but there are already some companies which have a pretty significant hold on that niche (Chiromatrix).

Just looking for some thoughts on the subject.

Thanks.

To learn more about the LMS Membership and private member Facebook Group click here

Rank a small business on Google – Local Marketing Update #58 – Google+ Dashboard Changes

Local Marketing Industry Weekly Update – #58 – Jun 5, 2013

Weekly Update Overview

-Google’s Cutts: Web Spam Benefits From Using Rel=”Author”
-Yahoo Officially Rolls Out New Yahoo Search Results Design
-Google Email Inviting Businesses to Update Their Listing in a Newly Converted Dashboard
-Google’s Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession
-New Content Experiments API Launches To Power A/B Testing With Google Analytics

Weekly Tips Overview

Last Week – Review Acquisition Strategy
This week – Just be a good business! The story of a local restaurant.
LIM Tip last week – Niche based growth for your agency
LIM Tip this week – Top Local SEO Strategy to be a great business in this digital world

The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.

To learn more about the LMS Membership and private member Facebook Group click here