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22 April 2010

Targeted Email Marketing for Local Business

By: adminCategory: Blog, Local Business Marketing Comments: 0

One of the most powerful marketing practices for a small business is email marketing. For many local businesses, this is a very cost efficient form of marketing that reaches a variety of clients not only in their local community, but across the Internet in the areas of their niche. There are a variety of small business marketing services available to help small businesses create effective email campaigns.

Most local businesses are familiar with Internet email marketing, but have not considered using this method within their own businesses. A multitude of small business marketing services provide tools for creating effective advertising through welcoming emails such as email advertisements. These emails can be in the form of product advertisements that look similar to printed ads, but are available at a more cost efficient price for most businesses who wish to get customers to their site.

Products are available to businesses to help create such advertisements, but many local businesses use small business marketing services for the creation of these advertisements since they can be time consuming. Most marketing services fees are worth the overhead cost since these advertisements are more likely to get clients to revisit online businesses.

Another popular email marketing technique used by local businesses is in the form of email newsletters. These newsletters are designed to be more personal, aimed toward reoccurring business. Through these newsletters, a local business can advertise new products or services that are available, along with strengthening their company’s own image.

Online, there are a variety of small business marketing services that are willing to help companies create personable newsletters that are designed to keep clients. Along this same line, many marketing services use email marketing in the form of getting new clients to sign up for free newsletters with the promise of new products or helpful advice to help them in an area of interest. Again, both of these newsletters are designed to be more personable to strengthen the bond between the client and business.

Many services also provide email marketing campaigns that are available to local businesses. Through these campaigns, the local business can expect for the marketing service to create emails that will go to a variety of email lists to advertise their specific product. With these services, businesses can expect that the campaign will be tracked using sophisticated statistics to determine the direction in which the business should take to best capture the attention of their customer base. It is important that a local business research their chosen small business marketing services since the success of their email campaign can be determined by the type of lists being chosen by the service.

A carefully thought out plan for email marketing can bring success to any size of company, but it can be especially beneficial for small, local companies. Once a local company has found a business that meets their individual requirements for email marketing, it does not take long for new clients and better client relations to be achieved.

21 April 2010

Important On-The-Page Triggers for Results with Local Businesses on Google

By: Scott GallagherCategory: Blog, Mobile Marketing Comments: 0

I have seen time and time again that a website’s rankings take a significant jump by changing some of more important on-the-page factors. This applies to both the organic results and the local business results.

Organic

Organic results

Local businesses definitely need to be working towards ranking on both the organic listings and the local business results. These are the results that we have become so familiar with.

There are several on-the-page factors that influence how the search engines rank pages. There were times that this wasn’t as important for some search engines, including Google, however while these factors do not have significant weight on the ranking, their presence is critical.

Look at it this way. You can look at your website like a race car. You can have the car decked out with a supercharger, high performance brakes and suspension but if you don’t have the tires, the car won’t perform. Even using low performance tires the car will still move, but won’t win the race. Some say getting second means you’ve the first person to lose the race. This is a scaled down list however represents about 80% of the on-the-page efforts. While there are several factors that influence the search engines on-the-page, these following factors are most critical:

Quality Unique Content – You’ve heard it over and over and over.
Use some keyword rich text based links – all pages need to be accessible
Unique keyword rich titles
Keyword rich H1 tags
Optimized images – avoid words and use text when possible – small kb – alt info
Quick loading speed – Google recently introduced page loading speed as a ranking factor

Local Business Results

local-business-results1

These results are fairly new and come into play when certain keywords are used. Google decides what keyword triggers the local business results. They are getting pretty good at figuring out most local searches, typically either triggered by your IP address or adding a goemod, a geographical modifier. A geomod can be a city, town, village, postal / zip code or sometimes local jargon [chitown pizza delivery].

When a local business comes into play, there are several factors that the search engines look at to validate the businesses’ credibility. One must first understand that a listing in the local business results does not mean that one has a website. A business does not need a website be listed here. A business needs quality transparency and exposure.

When a business does have a website, the website is essentially attached to the listing’s profile and most times Google will include a direct link to your website from the SERP. Sometimes they won’t and for that reason is why we are considering on-the-page factors for the local business results.

You see, Google’s philosophy is essentially they believe that a listing needs to have a physical address and that listing needs to be trusted. Since there is never a person checking these results, the algorithm ranks many factors. If the listing is trusted is will rank high. How to rank these listing is another post, but remember that if the listing shows, the on-the-page factors determine how much exposure Google will give that business’ website. Do you want the generic Google page or the business’ page influencing conversion? Do what you can to get traffic to the website by improving the click through rate in the local business results listing by optimizing these following on-the-page factors:

Full business name and address on at least one page of the website
- Preferably at the bottom of each page in small font. Ensure your N.A.P. (Name – Address – Phone number) are congruent. Ie. 200 N Harrison St is much different than 200 North Harrison St.
Full phone number to the main phone line that is published in the phone book.
- Do not use tracking phone numbers. Use text based on pages when possible.
Include the surrounding areas that the business covers whenever describing the services, or benefits.
Include local jargon and discuss the value of the business to the local area.
Directions to your location, such as an embedded map, especially if you’re a business that has walk in traffic.
Location pages for each physical location the business has or in some cases location pages for the major suburbs a business facilitates serves
Proper internal linking structure and page naming conventions

19 April 2010

Marketing Tips for Local Business

By: adminCategory: Blog, Local Business Marketing Comments: 2

When a local business makes its appearance on the World Wide Web, it is crucial that they use professional Internet marketing practices to guarantee that they will achieve the most success when preparing themselves for endeavors on the Internet.

Many businesses have found success on the Internet but few are willing to share what has made them successful; especially those who started out as local businesses that soon became large Internet conglomerates. Some of the tricks used by companies like this may seem simple, but are the basis of their professional Internet Marketing campaign.

One of the simplest professional Internet marketing techniques used is website conversion. Most local companies may not consider this to be a major marketing key point, but it can be what determines if a business is able to keep a client’s attention once they have found their way to the business’s site. Through the careful wording of content on a business’s website, a client can see the true strength of the services or products being offered by the local business. This is one of many professional Internet marketing techniques that a business cannot afford to skimp on.

It also important that the businesses website looks as professional as possible; having all images and headings placed in the most appropriate ways to better attract attention to their site. Many larger businesses also stress the importance of making sure that all writing is grammatically correct, since many clients lose confidence in company that doesn’t bother to proofread their own material.

Another highly stressed marketing tip suggested by professional Internet marketing providers is the use of SEO writers. For local businesses, it is especially important that they receive as much exposure as possible because they are competing against hundreds to thousands of other businesses similar to their own throughout the world.

To distinguish their own business from others, it is beneficial that they hire a writer experienced in SEO practices to make sure that they are more likely to appear in search engine results. Most clients search for services they require through the use of search engines, so the more times a search engine can find results in an individual site, the more likely the individual business will see new potential clients. Using keywords that help to identify the locality of the business is essential. Zip codes, city, community, and state names can all help to bring your search engine rank closer to page one.

Another tip for local businesses can utilize for professional Internet marketing is the use of different marketing tools to track the success of their website. One tool that is suggested by most online businesses is Google Analytics. This tool tracks the number of clients visiting a business’s site or using their services, giving accurate statistics to help a local business determine what strategies work best for their company when it comes to their own individual marketing needs. Similar tools are available to assist in tracking email campaigns to help business owners determine the campaign’s success.

Many of these tips are simple marketing techniques that can be used by a variety of businesses to help increase the number of sales or leads they receive from their website. However, a local business can increase their client base exponentially simply by honing in on their general area.

15 April 2010

Marketing Ideas for Small Business

By: adminCategory: Blog, Local Business Marketing Comments: 1

When a small business plans on beginning to market their business over the Internet, it can be very difficult finding what is necessary to create an effective marketing campaign for their business. A variety of places on the Internet specialize in Internet local marketing for communities, but it can still be tough to find what is necessary to make the company successful.

Many small businesses assume that Internet local marketing is a simple process that takes little effort, which causes disappointment when their business fails during its launch online. Over the course of the last decade, a variety of different marketing ideas and tools have become available to small businesses, making it much easier for them to succeed in the virtual world.

There are a variety of Internet local marketing services that are available to most local businesses. One of the most popular marketing ideas is SEO or search engine optimization. This is still a rather new technique, but it is one that is beneficial to any size of business.

Finding providers who specialize in SEO can be difficult for some internet local marketing firms, but this is crucial to any website since the use of SEO determines the likelihood of one’s page being chosen by the search engines. This can be the difference between a site being successful and a site never being visited by a variety of clientele.

Yet another popular Internet marketing idea is the use of email marketing campaigns. Through the use of Internet local marketing firms, small businesses can create complete sales campaigns directed at their own individual client list. This marketing technique consists of the creation of newsletters and advertisements that are sent directly to the client’s emails.

In most cases, Internet local marketing can be done by sending these advertisements to already existing clients, but some companies use pre-existing email lists to reach a wider range of prospective clients. You will find that many internet local marketing firms use different approaches that persuade clients to sign up to a site’s newsletter, offering these new clients free products or the promise of new information that would be beneficial for the potential client.

One of the more popular marketing ideas that have appeared recently for small businesses is the use of Facebook and other social networks to promote their business. While using Facebook, small businesses can connect to a variety of different marketing situations by joining groups pertaining to their specific niche, as well as keeping up with current clients who can introduce the business to other potential clients.

Just like marketing offline, the best marketing practice is through word of mouth, so the more exposure a small business gives themselves in a social network, the more likely they will see new potential leads surface. With strong profiles and the creation of accounts on Facebook introducing their company, a small business can expect to find a wide range of different clientele on the social network. Using these different ideas faithfully, a small business can expect to see much success for their virtual endeavors.