Blog Col 1 Another

BLOG POSTS

Crafting is our speciality, we craft beautifull web site and templates, your business with us will benefit in most better way, so why wait buy now and gain great web site from our team.

02 July 2010

Why It Is Critical To Define Your Online Service Area for Local Businesses

By: Category: Local Business Marketing Comments: 0

When thinking about marketing a business online, too many people overlook the actuality of their real geographic location and their service area. The notion that because they are online that they can simply offer service to everyone is a useful one to some extent, but it can also make it difficult to focus your marketing strategies. One of the marketing strategies for small business owners that is often forgotten about is what can be gained by clearly defining your service area online.

Marketing experts will tell you that success in marketing is all about specificity. You have to target your potential sales targets as specifically as you can in order to increase the overall conversion rates that you’re going to have. Targeting your sales prospects by service area is an important part of this narrowing down process to make sure that you’re only investing time into your most qualified leads possible.

When you’re defining your service area, there are several methods that you can use to do this. First of all, defining your service area on your website itself is important so that when people do find their way to your site they can easily see how far your services extend. However, beyond simply listing the area that you offer your services in online, you also can help to define your service area by using local search to bring qualified leads to that website in the first place.

Placing a local search emphasis in your SEO efforts for your own website can have several positive benefits for you. The first thing it is going to do is allow you rank much higher in the SERPS for certain keywords, because there is usually less competition on any given local search front than there is for the more generalized industry keywords.

The other reason this is such a useful technique is that it works like a built in pre-defining measure of your service area. Using local search as one of the primary means to drive leads to your website will ensure that the majority of those who find their way to their site will be qualified leads that may actually be interested in purchasing your services. Despite the internet, most people still buy services from small businesses in a similar geographic area.

This is all so important because it is a large waste of time to try and sell products to leads that are unqualified, unable, or uninterested in buying your services. People that are experienced in marketing know that they have to spend their time on leads that will actually convert. This helps to create a greater ROI on your time. By defining your service area you help to make sure that you aren’t wasting that valuable time on leads that are never going to turn into profit for you. Creating a clearly defined service area is just one of the many focusing tools that you can use to make sure that the time that you invest into marketing a small business creates the greatest eventual profit.

24 June 2010

GOOGLE: Quality Links to your Site

By: Category: Blog Comments: 0

NOTE: This is directly from Google’s Webmaster Blog and a very worthy read.

A popular question on our Webmaster Help Forum is in regard to best practices for organic link building. There seems to be some confusion, especially among less experienced webmasters, on how to approach the topic. Different perspectives have been shared, and we would also like to explain our viewpoint on earning quality links.

If your site is rather new and still unknown, a good way marketing technique is to get involved in the community around your topic. Interact and contribute on forums and blogs. Just keep in mind to contribute in a positive way, rather than spamming or soliciting for your site. Just building a reputation can drive people to your site. And they will keep on visiting it and linking to it. If you offer long-lasting, unique and compelling content — something that lets your expertise shine — people will want to recommend it to others. Great content can serve this purpose as much as providing useful tools.

Read More

22 June 2010

How to Sell Internet Marketing

By: Category: Local Business Marketing, Search Engine Marketing Comments: 1

When you approach a business offering them local business marketing services, what do you think the first thing on their mind is? Believe it or not, it’s not always money. The first thing that most people want to know is just how much you can offer them in terms of knowledge and leverage against their competition. Once you demonstrate what you know and how you can position them, the focus shifts to cost.

Understanding your customer is one of the most important aspects of marketing and it should never be forgotten. To understand your customer’s needs for local business marketing services, you must first understand what products or services they offer. You must then understand your client’s customers. What type of target audience are they aiming their marketing at? Can this be expanded?

Next, you want to understand their competition. Now, this will take some research on your part, but it will be well worth it to impress your potential client. What type of marketing is the competition using? What type of rank do they have with the search engines? Take notes on this information so that you can present it to your clients and show them what they are missing. This will usually instill a sense of urgency, so don’t be surprised when the quiet business owner all of the sudden starts pounding you with questions. That’s just the business owner’s competitive nature taking over. It’s also your queue to show them precisely what you can do to boost their clientele and overall profit.

If the client is focused on local business marketing services, then you should definitely make it a point to discuss a long term SEO campaign, blogging, social networking, and PPC campaign. Not all business owners will be privy to the PPC, and that’s understandable as it can be quite expensive. For these businesses, explain how PPC ads will give them presence and show them that they can start small.

Every business is different, as is every business owner. You are going to have to be able to relate to each every step of the way if you want their business. For this reason, it is important that you are able to create a variety of marketing options for every price range. The startup isn’t going to be able to afford as much as the established business, but over time that will change. Show them how it can change by showing them the numbers.

The most important thing to remember when you are attempting to sell your Internet marketing services is that you know your stuff. Your potential clients are going to ask you questions and you have to be prepared to answer them. If you tell them, “I don’t know,” then that instills the doubt that you will be able to perform the services that they need. This is why it is important to do your homework. Put yourself in their shoes and consider what it is that they want before you even pitch your services. This will prove to them that you can be trusted with their business.

22 June 2010

Reviews Make (or Break) Online Local Marketing

By: Category: Local Business Marketing Comments: 0

Businesses can rely on online local marketing for growth and expansion. The Internet, being a medium that can reach millions of people around the world, is a great marketing tool. It can be used to efficiently disseminate information, process business orders, and as a way for corporate communication. Promotional media can be sent to a large number of people within minutes, without wasting resources like in the physical way of media distribution.

In online local marketing, reputation is a big factor that really weighs in the buyer’s eyes. A good business reputation, as portrayed by excellent reviews, has the capacity to surge sales and income. On the other hand, reviews, especially those from consumers which are bad and unappealing, can break your business strategies. Obviously, negative reviews result in the negative portrayal of your business. In that case, you can expect a drop in sales, and investors will choose not to risk their money with your business.

If you choose to market your business by building a website, you should assess the overall appeal of your business, your products or your services, and your target clientele. It may be risky to put up a review system on your site, but the absence of such will convey a message that you’re trying to hide something. After all, there are independent websites online that are solely focused on compiling reviews for different establishments, be it a restaurant, a salon, or a day spa. All in all, it is wise to place one on your site because it allows your potential clients to see the experiences that others have had. If you are proactive, you can choose to kindly respond to all feedback with a “Thanks!” for good feedback and a solution for negative feedback, such as “Thanks for bringing this to our attention. Rest assured this will be addressed.”

The important thing to remember in online local marketing is that you should assume every customer or client who tries your product or service is a judge that will decide whether or not your business is good enough for their money. The trick to get good reviews, aside from making your services and products topnotch, is making the experience personalized and specific for each and every client. The cost and competitiveness of your products or services is only second to its worth. Remember, cost and worth is different from each other. Reviews that reflect great worth is like a medal for your business. Future clients will see these and base their decisions on them.

The review system in your online local marketing strategy should be easy and convenient to use for the customers. You may choose to give a preset numerical system that will help the critique judge your business. Some choose to use a simple comment or feedback system. This may work, but setting criteria to help them on their reviews is generally better.

All in all, for the growth of your local business, set up a review system. If you are not guilty of offering shoddy products or services, reviews will be your lifelong companion. Maximize your online local marketing plans and see how reviews can make a big difference to your business.


Get Your FREE
Training Videos Now:

Email Address*
CLOSE