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25 August 2010

How to Include the Internet in Small Business Marketing

By: Category: Local Business Marketing Comments: 1

Small business marketing is something that most people don’t think enough about. They concentrate on the running of the business itself and often end up overlooking the marketing aspect because they feel that they don’t have the time or the money to devote to a proper marketing campaign. The best place to overcome these obstacles is the internet. Engaging in a great online local marketing campaign can be one of the best ways to boost sales to a business, but it doesn’t require nearly as large an investment of time or money for equivalent results as other forms of marketing.

The thing about marketing a business online is that you have almost countless options when it comes to deciding exactly how you want to go about your promotion. You can choose from social methods, search engine optimization options, content creation strategies, or paid advertising. You can choose which of these methods you want to use based on your own experience online or based on how much money or time you want to spend in this type of promotion.

If you want to start including the internet in your small business marketing campaign, you need to get a website first. If you’re computer friendly and have some basic knowledge, you might be able to put up a simple site yourself. However, having a great website is going to be the cornerstone of your online marketing package. Investing in a great designer can be very worthwhile, as a great site is what is going to change your online marketing efforts into actual sales. A bad website can mean that all the other time and money that you invest in online marketing is wasted.

The next step to take when bringing the internet into your small business marketing plans is to start finding ways to get people to your website. This is going to involve doing things like search engine optimization. If you’re not familiar with the methods used to improve a site in order to get internet traffic visiting it, then you may want to take a course, hire a consultant, or start reading articles online in order to learn how to improve your site’s rankings in the search engines.

There are many other ways to drive traffic to a site besides just optimizing a site for the search engines. Many of these methods are actually easier to learn for a beginning internet user, and might be more suitable for someone that isn’t an internet marketing wizard when they’re starting out. Creation of content, for instance, is something that you can do yourself; however, you should pay very close attention to that content.

When you write an article, you can post it to many different sites. People may click your link from that article and end up back at your site. Someone might repost it on their website, Digg it, or recommend it from their blog. Each link to your site is going to help your SEO as well. Also, this type of content will get shared on social networking sites, increasing your social profile. See how content is multi faceted in its usefulness? This doesn’t happen just with articles. In fact, it also applies to videos, podcasts, images, and more.

Social networking is also another thing to consider when you’re first bringing internet marketing into your business. You should start profiles on the major sites, like Twitter and Facebook, and then make sure to let your customers know about them. You will start to build up a following over time and can use these tools to communicate with your customers and to promote your business. These tools are easy to learn and, because so many people use them, they’re an invaluable resource.

20 August 2010

Local Internet Marketing Consultant

By: Category: Local Business Marketing Comments: 0

The ever increasing value of proper internet marketing has, in effect, created a new industry. Because business owners know how much they can profit by having an online marketing campaign, they’re looking to get help promoting their business on the internet. In the early days of the internet, people who ran businesses with websites just tried to learn as they go, promoting their sites in the best way they could figure out. Now though, there is a huge professional internet marketing industry made up of consultants who specialize in using the latest and most efficient techniques to get results for their customers on the internet.

If you’re trying to run a small business and you haven’t had much success on the internet yet, then it’s time to consider how a local internet marketing consultant could help you. The thing about marketing a business successfully on the internet is that the best practices are always changing. Internet marketing is a very quick changing field, and one that can be very difficult to stay abreast of if you’re not a professional in that area.

When you’re trying to find a local consultant in this area, you want to look for one that can offer you expertise in several different areas of internet marketing. A successful internet marketing campaign is most often built by combining methods. When you launch a multi pronged marketing approach online it helps to bring you in traffic to your site from several sources, as well as increasing the overall profile of your business. That is why finding a consultant that works in SEO, PPC, social marketing and more can gain you the best overall results.

As mentioned earlier, internet marketing is all about staying current with the industry. You’re going to want to make sure that you’re working with a consultant that is always staying current with new trends and development. You should ask them to show you results from other clients that they’re currently working with. If those clients are ranking well in the search engines, then you can be pretty sure that the consultant is staying on top of developments in the industry.

Another thing to keep in mind is that you will to want to look for a search consultant who is transparent about what they’re doing to drive traffic to your site. They should be able to itemize all of the effort that they are putting into promoting your site for the cost that you are paying. This lets you know that you’re getting good value for your dollar for one thing, but it’s also important so that you can see that they’re not using any black hat techniques to promote your site artificially. If they do, it might yield short term results, but in the long term your site will be punished and that can affect business a great deal.

If you’re promoting a local business, then a good thing to look for in that itemized break down of services is an emphasis on local SEO. For a small local business, having a website isn’t just about driving traffic to their pages online. It’s also about using that site as a calling card to help get people in the door of the actual business. This can be done most effectively by someone that is putting a focus on the local element of the SEO campaign that they are building for the site. That way, when people use a device like a mobile phone to search for businesses of your type in your area, yours will be among the top results they see. This is proving to be one of the most powerful ways to promote local businesses.

20 August 2010

Networking in Small Business

By: Category: Local Business Marketing, Social Media Marketing Comments: 1

Anyone that has their own business knows the value of networking. It is through the connections that you have with clients, other business owners, and even competitors that will ultimately provide you with the leverage to increase the profitability of your business. What people need to learn now is that internet local marketing can give you the ability to network on the internet in ways that, until now, were only possible in real world settings.

In the past, networking was a function that had to involve meeting people face to face. It was in order to gain contacts that people would do things like attending meetings of local business owners, become members of industry associations, and attend conferences and workshops. While all of these are still worthwhile pursuits, and can be valuable networking sources, it can be much easier and quicker to network with like minded people online.

You may have heard about the most popular trend on the internet over the last couple of years, and this is that of social networking. Social networking is a type of website that connects its users in a variety of ways. They can chat with each other; keep each other posted about what’s going on in their lives or businesses, share content, and more. Social networking provides a huge opportunity for small businesses to network with other business owners, and with potential customers.

There are a lot of players in the social networking game that can be useful for a small business, and they’re all worth examining. Facebook is probably the most well known example, and having a small business page on Facebook is a must. You can have a page for your business which customers can ‘like’. This is a great place to update customers with specials and developments at your business. You can also have a personal profile page which you might use to connect yourself with other business owners and peers that you want to stay in communication with.

Twitter is another very popular site of this nature. Twitter is essentially a micro blogging platform, where you can offer short, to the point updates, or ‘tweets’ to those who are following you. Twitter is incredibly popular, and a great mobile social networking tool, so it’s good to have a consistently updated Twitter profile as well.

LinkedIn is another site that can be great for networking with other professionals. Typically, this is a site which is much more business oriented than the others, which tend to be more socially oriented. If you’re interested in networking mostly with other professionals in or around your industry, then you should build a complete LinkedIn profile immediately.

These are just a few of the networking opportunities which exist online. There are many more sites, and many industry specific sites which can be a great way to network with others. Blogs are a great place to meet contacts. If you read a blog post which you find interesting, or which you have feedback on, be sure to leave a comment. That can stir great discussion and get you in touch with like minded people.

Forums are another place where conversations can start and you can meet people that you should be networking with. A quick Google search will usually show results for many different message boards and forums in almost any industry. Posting there can be a great way to introduce yourself to others in your field.

The best part about all of these various types of networking is that they all can be done with very little time investment. A little time each day on your social profiles, blogs, and forums, can yield some great contacts over time.

08 August 2010

How To Educate Small Business Owners about Internet Marketing

By: Category: Blog Comments: 3

When a person runs a small business, they are usually either working with a very small team or even all on their own. Usually, the expertise of that team is going to be devoted to the area of business that they are in, not towards internet marketing. As a result of this, many small business owners don’t really understand what marketing small businesses online requires. It’s important for someone that is running an SEO business to keep this in mind, and to find ways to educate small business owners about internet marketing.

The first thing that small business owners need to understand about online marketing is what kind of results it can bring to them. Many people only have a sort of vague understanding about the potential that lies within the internet. What they need to understand is that a focused internet marketing campaign which is properly executed can greatly increase the profile of their business. Even small local businesses can benefit greatly from an online marketing campaign because so many people now use online methods (including using searches from mobile devices) to find businesses in their area. Business owners may not realize this, so they need to be taught about the various methods and how these methods of online marketing can directly impact their business.

Small business owners also often need to be educated about the effort that they need to put into an online marketing campaign. Showing them that there are simple things that they can do themselves, such as maintaining a blog or Facebook page for their business, serves several purposes. First, these are both important tools which should be used in an internet marketing campaign. It also helps to show small business owners that promoting a business online is easy, and something which is not as esoteric or complicated as they may have originally assumed.

You also need to show small business owners that success online is measurable. Many of them veer away from hiring internet marketing professionals because they feel that they are not going to be able to concretely measure the value that they are getting for their marketing money. Show them the analytics that can be run that will very specifically measure the impact that these marketing efforts have in order to reassure them that their money is being well spent.

Small business owners also need to be educated about how online marketing applies specifically to small local businesses. The more you can educate them about mobile technology for example, and how it is used to locate businesses when people are out shopping, the more likely they are going to be to embrace undergoing an internet marketing effort.

Another thing that is important to explain to small business owners is that internet marketing isn’t just about making sales through a website. It is also about actually getting people in the doors of a physical business. If a business doesn’t have a product that they can sell directly online, be sure to educate them about how an online presence, especially with local marketing efforts, can drive traffic through their doors as well. Taking advantage of local business listings with Google and other directories are good resources to show small business owners how this element of marketing their business online would work.

The reason many small business owners stay away from online marketing is simply because they don’t understand it. This also means that many of their competitors won’t understand it as well. Showing a business owner that, by understanding and employing online technology, they can surpass their competitors is a great way to convince them of the benefits of internet marketing. Be clear, be open, and be specific about how internet marketing can help their small business.


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