Many local businesses are accustomed to building and using their own websites to advertise and sell products. Some local businesses are happy staying within their comfort zone and not expanding their search; choosing to only market local people within their niche. For those who wish to expand their leads past their own website, social networks […]
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Successfully Listing Your Business in Google Local
One of the most obvious tactics for becoming successful, but one that is very often overlooked by many website owners, is getting listed in Google Local, also called Google Maps. It should not escape any business owner that optimizing your site for becoming visible in Google Local listings is going to improve your bottom line […]
Methods to Approach Local Business Owners
In a perfect world leads are coming to you, but for the first while you need to generate leads. Nobody likes cold calling, and besides, it’s not effective or a good use of your time. In this game, you need to build relationships and in order to do so, you need to offer value to […]
How to Sell SEO (Search Engine Optimization)
Selling Internet marketing services, or more specifically search engine optimization, to a local business becomes rather challenging if you don’t fully understand the system and procedures involved in order to accomplish this. Businesses buy for very different reasons than a consumer would. Consumers typically purchase from emotion, however a business rarely purchases out of emotion […]
